A reputation management policy is a strategy to religiously monitor the online mentions of your brand and take necessary action, including responding to negative feedback, to restore and maintain your business image. Nowadays, having a reputation management strategy for your brand is as important as having food on your table or water in your glass. Why? Because a bad reputation can destroy your business even before you can do something about it. A reputation management policy will keep you prepared in advance for such a situation and take the necessary action as and when negative feedback with the potential to hamper your brand reputation appears anywhere on the web.