$993,958,646
Revenue Generated by SEO22,125,576
E-commerece Transactions19,246,223
Leads Generated12,636,545
Calls Generated96%
Client Retention Rate Yes! We win 96% of the time.118
SEO Awards Won
Strategy for the AI Search Era — ChatGPT, Perplexity & AI Overviews Included
Search has changed more in the last 18 months than in the previous decade. Google still commands roughly 90% of global search volume, but the way results are delivered has fundamentally shifted. AI-generated overviews now appear at the top of millions of queries. ChatGPT reaches over 180 million users per month. Perplexity processes hundreds of millions of searches per week. Bing Copilot has reshaped how Microsoft captures intent. The traditional ten-blue-links model now shares the page — and the click — with AI-generated summaries that cite sources, synthesize information, and in many cases remove the need to visit a website at all.
If your SEO strategy was built before 2024, it is running on an outdated map. The tactics that drove organic traffic two years ago — keyword-dense content, basic backlink acquisition, and on-page optimization alone — are no longer sufficient in a world where AI-powered language models are deciding which sources deserve to be quoted and which brands deserve to be recommended. This is not an abstract future risk. It is happening today, and businesses that fail to adapt are already losing ground.
Over The Top SEO (OTT) has been navigating search algorithm change for more than two decades. Led by Guy Sheetrit — named one of the “9 SEO Experts to Follow” by Inc.com and featured in Forbes, HuffPost, Business Insider, Entrepreneur, and Fox News — our team combines deep technical SEO expertise with a forward-looking GEO (Generative Engine Optimization) methodology built specifically for the AI search era. Whether you need a comprehensive audit, a strategic roadmap, or an executive consulting partner to guide your team, OTT delivers plans that work across both traditional search and the new AI discovery landscape.
Our SEO services are built on evidence, not guesswork. We have worked with over 1,000 clients across 70+ countries and 20+ industries, and our 96% client retention rate is the highest of any SEO or digital marketing agency we know of. When you engage OTT for consulting, you get a partner that is invested in your long-term growth — not just your next quarterly report.
To understand what you need to do differently, you first need to understand what has actually changed. Search engine market share data tells one part of the story: Google maintains approximately 90% of global desktop search volume, Bing sits at around 4%, and DuckDuckGo, Brave, and privacy-focused alternatives split the remainder. But these figures only capture traditional search behavior. They don’t account for the hundreds of millions of queries now being answered directly by AI assistants — completely outside of any conventional search engine.
ChatGPT processes an estimated 10 million queries per day and growing. Perplexity AI reports over 100 million weekly searches. Apple’s AI integrations on iOS increasingly route informational queries away from Google entirely. And Google itself has deployed AI Overviews — formerly known as the Search Generative Experience — across its flagship search product, generating AI-synthesized answers that appear above organic results for a significant and rapidly expanding share of queries.
For businesses, the implications are stark. Click-through rates on traditional organic listings have declined measurably for queries now served by AI Overviews. Zero-click searches — where users receive their answer without ever visiting a website — are increasing. At the same time, being cited in an AI-generated answer represents a new category of high-value digital real estate. If ChatGPT recommends your brand, if Perplexity cites your content, if Google’s AI Overview includes your name, you gain reach and authority that no PPC budget can buy.
OTT’s consulting practice starts here: with an honest assessment of how your business currently appears — or fails to appear — across both traditional and AI-powered search surfaces. We identify the gaps and build a strategy to close them systematically.
Generative Engine Optimization (GEO) is the practice of structuring your brand, content, and digital footprint so that AI language models — when generating answers — choose to cite you, quote you, or recommend you. Unlike traditional SEO, GEO is not about keyword density or backlink counts alone. It is about how credible, authoritative, and coherent your brand entity is to a machine learning model trained on the web’s knowledge graph.
Our GEO Strategy Audit is a deep-dive consulting engagement that delivers a complete picture of your current GEO positioning and a prioritized roadmap to improve it. The audit covers four core areas:
1. Brand Entity Mapping
We analyze how your brand is represented across the web’s knowledge ecosystem — Wikipedia, Wikidata, Google Knowledge Graph, structured data on your site, and third-party citations. Weak or inconsistent entity signals are one of the primary reasons brands fail to appear in AI-generated answers, even when they rank well in traditional search.
2. Content Authority Analysis
AI models are trained to prefer content that demonstrates genuine expertise, experience, authority, and trustworthiness (E-E-A-T). We evaluate your existing content library against these standards and identify specific gaps — where content lacks depth, where expert authorship is absent, and where your coverage fails to address the full scope of user intent.
3. Structured Data & Schema Audit
Schema markup tells AI crawlers what your content is about, who wrote it, and what claims it makes. We audit your existing schema implementation and identify opportunities to add Organization, Person, Article, FAQPage, HowTo, Product, and other schema types that measurably improve your parsability for AI systems.
4. Co-Citation & PR Signal Analysis
AI models rely heavily on co-citation patterns — which other authoritative sources mention your brand in context. We analyze your co-citation profile and identify digital PR and link building strategies that strengthen your brand’s representation in both AI training data and live retrieval systems.
Getting cited by an AI model is not luck. It is the result of deliberate, systematic positioning work. OTT’s AI visibility consulting is built around the core insight that AI language models — whether serving live retrieval-augmented generation (RAG) answers or drawing on training data — select sources based on a consistent and measurable set of quality signals. Our job is to ensure your brand scores highest across every one of them.
The signals that drive AI citation fall into three categories:
Content Depth & Comprehensive Coverage
AI models strongly prefer sources that provide complete, well-structured answers to user queries. A 400-word page optimized for a single keyword is nearly invisible to a generative AI. Instead, we help you build comprehensive content clusters — authoritative pillar pages supported by satellite content that addresses related questions, edge cases, and subtopics. When properly structured and internally linked, this approach signals to AI systems that your website is a reliable, thorough source on a given subject — exactly the type of source that gets cited.
Real-Time Indexed Authority
Tools like Perplexity and Google AI Overviews use live web retrieval, not just static training data. Your website needs to be fast, technically sound, and fully indexable. Our technical SEO consulting ensures your site is crawlable, critical pages are indexed, and your content is structured for AI retrieval. We audit Core Web Vitals, crawl budget, JavaScript rendering, and canonical tag structure as part of every engagement.
Trustworthiness Signals at Scale
AI models are trained to be skeptical of self-promotional content and to favor sources cited by other authoritative sources. Building the backlink and co-citation profile that signals trustworthiness to an AI requires the same discipline as building it for Google — but with additional emphasis on editorial media mentions, expert attribution, and factual accuracy at scale. Every link-building engagement we run is designed to generate exactly these high-trust signals.
A “brand entity” is how Google and other AI systems understand who you are as an organization — separate from any specific page or keyword. It is the sum total of every signal across the web: your domain, your social profiles, your Wikipedia or Wikidata record, your press mentions, your CEO’s public profile, your business listings, and dozens of other data points that collectively define your identity inside the knowledge graph.
When your brand entity is strong and well-defined, Google is more likely to show a Knowledge Panel for your brand, more likely to include you in entity-based search features, and more likely — through its AI systems — to recommend you when a user asks a question relevant to your industry. When your entity is weak, ambiguous, or inconsistent, none of those things happen, regardless of how well your pages rank for specific keywords.
OTT’s brand entity consulting covers everything required to establish a dominant knowledge graph presence:
The result is a brand that AI systems can identify, trust, and confidently recommend — across traditional search results, AI-generated answers, and voice search interfaces simultaneously.
Flexible engagements built around your goals and team capacity
OTT offers three consulting formats designed to meet you where you are. Whether you are a growth-stage brand looking for strategic clarity, an established business ready to invest in a comprehensive AI search overhaul, or a global enterprise that needs a senior consulting partner embedded in your team, we have a structure that fits your situation and your goals.
Discovery Session — Clarity in 90 Minutes
Our Discovery Session is a focused 90-minute strategy call with a senior OTT consultant. You will walk away with a clear diagnosis of your current SEO and GEO positioning, identification of your top three highest-impact opportunities, and a prioritized action plan your team can begin executing immediately. This is the right entry point for businesses that want expert eyes on their situation before committing to a larger engagement — and an excellent way to validate your internal team’s strategy or get a second opinion on an existing vendor’s recommendations.
The Discovery Session includes a pre-call review of your website, current keyword rankings, backlink profile, and brand entity status. When we get on the call, we skip the generic slides and go straight to what matters for your specific situation. No fluff. No generic playbooks. Just a sharp, specific, senior-level strategic conversation about your business.
Growth Consulting Package — 3-Month Strategic Engagement
Our Growth Consulting Package is a structured three-month engagement designed to deliver measurable improvement in both traditional SEO performance and AI search visibility. It begins with our full GEO Strategy Audit, followed by monthly strategy sessions, implementation guidance, content strategy development, and a dedicated communication channel for ongoing questions and real-time reviews throughout the engagement.
Over three months, we work with your team to define your brand entity strategy, build out your content cluster architecture, implement technical SEO improvements, launch a targeted digital PR campaign, and establish reporting frameworks that track both traditional ranking metrics and emerging AI citation signals. At the end of the engagement, your team will have the skills, systems, and strategic clarity to continue executing at a high level — with or without ongoing OTT support. We build capability, not dependency.
Enterprise Retainer — Ongoing Senior Partnership
For established businesses and larger organizations, our Enterprise Retainer provides ongoing access to OTT’s senior consulting team at a scope and cadence that fits your organization’s structure. Retainer engagements are fully customized based on your team size, technical complexity, geographic markets, and competitive landscape. They typically include weekly strategy sessions, dedicated account management, content strategy and editorial review, technical SEO oversight, link building coordination, and quarterly business reviews with executive-level reporting.
Enterprise clients benefit from OTT’s full suite of capabilities — including our local SEO expertise, ecommerce SEO methodology, and international search strategy — delivered through a single, consistent senior consulting relationship. We become an extension of your team, not a vendor you report to once a month. Our 96% retention rate reflects how that partnership model actually works in practice.
Ready to find the right fit? Book your Discovery Call today and let’s build the strategy your business needs to win in the AI search era.
There is no shortage of SEO consultants in the world. There is, however, a significant shortage of consultants who combine genuine technical depth with strategic vision, a track record that spans real business outcomes — not vanity metrics — and the intellectual honesty to tell you what you actually need, not what you want to hear.
Featured in Forbes, Inc., and Leading Business Media
OTT Founder Guy Sheetrit has been featured in Forbes, Inc.com, HuffPost, Business Insider, Entrepreneur, Yahoo Finance, and Fox News. He was named one of Inc.com’s “9 SEO Experts to Follow” and has spoken at international SEO conferences including Ungagged UK. This public profile reflects two decades of building and communicating real expertise in the search industry — and it means our consulting recommendations carry the weight of genuine, publicly recognized authority.
Over Two Decades, 1,000+ Clients, 70+ Countries
We have been in this business since 2004 and have worked with clients ranging from early-stage startups to Fortune 500 enterprises, across industries including healthcare, legal, e-commerce, SaaS, hospitality, and financial services. In over 20 years, we have navigated every major Google algorithm shift — Panda, Penguin, Hummingbird, RankBrain, BERT, Helpful Content, and now the AI Overview rollout. We don’t react to algorithm changes after the fact; we anticipate them and position our clients accordingly.
96% Client Retention — The Highest in the Industry
Less than 4% of OTT clients have ever moved on. The other 96% stay with us, month after month and year after year. That number is not a marketing claim — it is the direct result of a consulting approach that delivers measurable results, communicates transparently, and genuinely prioritizes long-term client success over short-term contract performance.
No Outsourcing, No Black Box
Everything we deliver comes from our in-house team. We do not outsource strategy, content, or analysis. Every audit is conducted by a senior OTT analyst. Every recommendation is reviewed before delivery. Every deliverable comes with full transparency into methodology, data sources, and reasoning — so you always know exactly what we are doing and why we are recommending it.
Results You Can Measure and Attribute
Our consulting is always tied to measurable outcomes: keyword ranking improvements, organic traffic growth, conversion rate changes, AI citation appearances, and revenue impact. We set clear benchmarks at the start of every engagement and report against them honestly throughout. When something isn’t working, we tell you and we adjust. Our goal is your growth — not the appearance of activity.
Every successful consulting engagement starts with the same foundation: understanding where you actually are before prescribing where you need to go. OTT’s consulting process is structured to be direct, efficient, and results-oriented from the first conversation to the final deliverable.
This process works because it is built on honesty at every stage. We tell clients what is achievable and on what timeline. We do not over-promise to win the engagement and under-deliver on the contract. Our retention numbers prove it.
Find out exactly what it takes to dominate both traditional and AI-powered search in 2026.
Answers to the questions we hear most from clients and prospects in 2026
SEO (Search Engine Optimization) consulting focuses on improving your visibility in traditional search engine results pages — primarily Google, Bing, and similar platforms. It covers technical optimization, content strategy, link building, and on-page improvements designed to increase organic rankings for target keywords. GEO (Generative Engine Optimization) consulting focuses on improving your visibility within AI-generated answers — in ChatGPT, Perplexity, Google AI Overviews, Bing Copilot, and similar systems. GEO involves brand entity building, E-E-A-T signal strengthening, structured data optimization, content cluster architecture, and digital PR strategies that signal authority to AI language models. In 2026, both disciplines are essential. Traditional SEO still drives the majority of organic traffic, but GEO is rapidly becoming the deciding factor in which brands get recommended, cited, and discovered at the very top of the marketing funnel.
Timeline depends heavily on your starting position, competitive landscape, and how quickly your team can implement recommendations. For businesses with relatively healthy websites and moderate competition, meaningful ranking improvements are typically visible within 60 to 90 days of implementing a well-structured strategy. For more competitive niches or websites with significant technical issues, the timeline is typically 4 to 6 months for clear positive trend lines, with full impact materializing at the 6 to 12 month mark. GEO improvements — specifically appearing in AI-generated answers — can sometimes happen faster, particularly for brand entity work, because some changes (such as structured data and Knowledge Graph updates) propagate relatively quickly. Our Discovery Session always includes a realistic timeline estimate based on your specific situation and competitive context.
Google still accounts for approximately 90% of global desktop search volume and around 95% of mobile search globally in 2026. Bing maintains roughly 4% market share, driven in part by enterprise adoption and the integration of Copilot AI features. DuckDuckGo, Brave, and other alternatives collectively hold a small percentage of traditional search. However, the more important shift is not market share between traditional search engines — it is the emergence of AI-native search as a separate category entirely. ChatGPT, Perplexity, Claude, and integrated AI assistants in operating systems and browsers are increasingly handling the types of informational queries that previously went to search engines. Accurate 2026 strategy accounts for both dimensions simultaneously: maintaining and growing Google rankings, while building the brand signals that drive visibility in AI-native discovery environments.
Our GEO Strategy Audit is a comprehensive engagement that typically takes two to three weeks to complete, depending on the size of your website and the complexity of your brand entity situation. The audit includes: a brand entity analysis (how your brand is represented in Google Knowledge Graph, Wikidata, and across the wider web), a content authority assessment (evaluating existing content against E-E-A-T standards), a structured data review (identifying schema gaps and implementation errors), a co-citation and backlink profile analysis (evaluating authority signals for AI retrieval systems), a technical readiness assessment (crawlability, indexation, Core Web Vitals), and a competitive AI visibility benchmarking exercise comparing how your competitors currently appear in ChatGPT, Perplexity, and AI Overviews for your target query set. The audit concludes with a prioritized roadmap and a strategy presentation delivered by a senior OTT consultant.
Absolutely — and some of our most successful engagements are with businesses that already have strong internal SEO teams. In these cases, OTT serves as a senior strategic partner and a source of external perspective and specialized expertise. We provide the strategic framework and audit insights that your internal team uses to prioritize and execute. We review your team’s work, provide second opinions on strategic decisions, introduce methodology improvements, and provide depth in areas where your team may have less experience — such as GEO, international SEO, advanced technical architecture, or AI visibility strategy. We also run capability-building workshops for in-house SEO teams that need to up-skill on AI search optimization, content cluster methodology, or entity-based SEO practices. The goal is always to make your internal team more effective — not to make them dependent on an external vendor.
We measure success against a combination of leading and lagging indicators tailored to your business goals. For traditional SEO, primary metrics include keyword ranking positions for target terms, organic traffic volume and trend, organic conversion rate, and revenue attributed to organic search — tracked weekly and reported monthly. For GEO and AI visibility, we monitor brand mention and citation frequency in AI-generated answers for target queries, Knowledge Panel completeness and accuracy, co-citation growth in authoritative publications, and structured data validation scores. We also track E-E-A-T signal strength over time, including author authority, publication quality of backlinks, and brand entity richness across the knowledge graph. In every engagement, we establish baseline measurements before work begins so we can demonstrate the precise impact of our consulting on your specific business outcomes.
OTT works with businesses of all sizes and geographic scopes — from local service businesses targeting a single metro area to multinational brands operating across dozens of countries. For local businesses, our consulting integrates local SEO strategy — Google Business Profile optimization, local citation building, review management, and local entity signals — with GEO methodology. Local AI search is growing rapidly: consumers are increasingly asking AI assistants questions like “best [service] near me” and receiving AI-generated recommendations. Building your local entity and authority signals is just as critical for a local business as broad brand entity work is for a national brand — the stakes are simply different in scale, not in kind. Our Discovery Session quickly identifies which consulting approach is most appropriate for your specific market, business model, and competitive situation.
What genuinely differentiates OTT comes down to four things that are difficult to replicate. First, longevity and track record: over two decades in search, with documented results across 1,000+ clients in 70+ countries, gives us a depth of pattern recognition that newer agencies simply cannot have. Second, our AI and GEO methodology: we began developing our GEO framework before most agencies acknowledged that AI search was a real business concern, and our approach is already tested against real client outcomes across competitive industries. Third, our 96% retention rate: this is not a vanity metric — it reflects what happens when a firm prioritizes results and honesty over contract renewal. Fourth, founder accountability: Guy Sheetrit is a publicly recognized expert whose professional reputation is directly tied to the quality of our work. That creates a level of accountability most consulting firms cannot offer. Book a call and find out whether we are the right fit for your specific situation.
The businesses that adapt now will dominate. The ones that wait will be invisible.
The shift to AI-powered search is not a trend that is approaching — it is a transformation that is already underway. Every day that passes without a deliberate GEO strategy is a day that your competitors have the opportunity to build brand entity signals, co-citation networks, and content authority that will be extraordinarily difficult to catch up with once they are established. The compounding advantage of early AI search optimization is real, and it mirrors the compounding advantage that early SEO adopters enjoyed in the mid-2000s. The window to move first is open right now — but it will not stay open indefinitely.
OTT has been ahead of every major search evolution since we began. We navigated the Panda and Penguin updates when other agencies were still building spammy links. We embraced E-A-T before it was a documented Google concept. We developed mobile-first strategies before Google’s algorithm made them mandatory. Our GEO methodology is the next evolution in that tradition — built on two decades of real search experience, tested with real clients, and designed for the specific dynamics of AI-powered discovery in 2026 and beyond.
The question is not whether your business needs to adapt its search strategy for the AI era. It does. The question is whether you will do it with the guidance of a team that has successfully navigated every previous transformation in search, or whether you will figure it out on your own while better-positioned competitors move forward.
We offer three consulting formats built for exactly where you are right now: a 90-minute Discovery Session to get absolute clarity on what matters most for your business; a three-month Growth Package to build real and measurable momentum; and an Enterprise Retainer to make OTT a permanent strategic asset in your organization. Every engagement is backed by our 96% client satisfaction record and our unwavering commitment to honest, results-driven consulting with zero tolerance for vanity metrics.
Schedule your Discovery Call today and let’s build the strategy that wins you the AI search era. Or explore our full range of SEO services, content marketing solutions, and digital marketing expertise to understand the complete scope of what OTT can deliver for your business in 2026.
We inspire and motivate business owners, entrepreneurs, and professionals around the world. 96% of clients stay with us and never leave. We must be doing something right.
Who knows? OTT might be the best thing that ever happened to you.
