Writing seo content refers to content displayed on your website in a way that it is effective in showing up in high rankings of search engines. You need to carefully plan and creatively come up with special keywords, titles, headlines and phrases that might seem attractive and appealing to a potential customer. Your goal is to make the website more popular among the target audience and achieve a high conversion rate through them. Do this by writing about things and topics that will actually interest your customer. Make them feel the need to not only read your content, but also purchase your product. A search engine is able to pick all this up and then decide whether your website will entice a customer or not.