Copywriting in seo refers to the writing of content displayed on your website in a way that it is effective in showing up in high rankings of search engines. Seo writers carefully plan and creatively come up with special keywords, titles, headlines and phrases that might seem attractive and appealing to a potential customer. Their goal is to make the website more popular among the target audience and achieve a high conversion rate through customers. They do this by positioning certain content on the page where customers are more likely to read it. The interface of the website is made to be user-friendly and interactive so as to attract the customer more. A search engine is able to pick all this up and then decide whether your website will entice a customer or not.