Search engine optimization in digital marketing is an important tool and can help your business website to rank higher in search engines and improve your visibility when a potential customer tries to search for something. seo in digital marketing consists of factors such as specific keywords customers may use to search for something. Businesses need to make sure they are using these keywords in their websites to make it easier for customers to find them. It is also important to publish relevant content on website pages otherwise the search engine will not display your website on the search page. It is also important to make sure your website is user friendly and should work on all devices.