Local SEO is a technique to search engine optimization (SEO) that makes your company appear more prominently in Google’s local search results. Local SEO is beneficial for any company that has a geographical address or serves a specific location. Local SEO can help you boost your business if, while searching Google for any relevant keywords for your company, a map with three entries displays beneath it (a situation known as a “map pack”). Text, photos, and even video are all parts of local SEO content that are created with local searchers in mind. It might show up on your website, local landing pages, Google Business Profile, and other places. The local SEO services are crucial since 45% of all Google searches are for local businesses.