$993,958,646
Revenue Generated by SEO22,125,576
E-commerece Transactions19,246,223
Leads Generated12,636,545
Calls Generated96%
Client Retention Rate Yes! We win 96% of the time.118
SEO Awards Won
The #1 AEO Agency — Answer Engine Optimization for the AI-Powered Search Era
Search engines have fundamentally transformed. Google now generates AI Overviews for the majority of informational and commercial queries, synthesizing answers directly at the top of results pages. Bing integrates Copilot AI responses into every search. SearchGPT, Perplexity, and a growing ecosystem of AI-powered search platforms are reshaping how consumers discover brands, compare services, and make purchasing decisions.
AI Search Optimization (AEO) — also known as Answer Engine Optimization — is the discipline of ensuring your brand appears prominently in these AI-generated search results. Unlike traditional SEO which targets organic blue links, AEO targets the AI-synthesized answers, summaries, and recommendations that now sit above, alongside, or instead of traditional search results. If your content isn’t structured for AI comprehension, you’re losing visibility in the fastest-growing search surfaces on the internet.
At Over The Top SEO, we’ve spent over a decade mastering search at its deepest technical level. When AI Overviews launched, we didn’t scramble — we adapted our methodology because we understood the underlying mechanics that determine which brands get cited and which get ignored. Led by Guy Sheetrit — named one of the “9 SEO Experts to Follow” by Inc.com, featured in Forbes, The New York Times, and Business Insider — OTT delivers AI Search Optimization services that have produced measurable citation increases for enterprise clients across every major AI search surface.
Our clients don’t just survive the AI search revolution — they lead it. Our integrated approach covers Generative Engine Optimization (GEO), traditional SEO, and AI Search Optimization as a unified strategy that captures visibility across every surface where your customers are looking.
AI Search Optimization — frequently called Answer Engine Optimization (AEO) — is the strategic process of optimizing your digital presence so that AI-powered search systems feature your brand in their generated responses. This encompasses multiple distinct surfaces:
The critical distinction between AEO and traditional SEO is the output format. Traditional SEO earns you a position in a list of links. AEO earns you a position inside the answer itself — as a cited source, a recommended brand, or the definitive authority on a topic. In an era where AI-generated answers increasingly satisfy user queries without requiring a click, being inside the answer is the only position that matters.
The transformation of search is not theoretical — it is measurable, accelerating, and reshaping how brands acquire customers at a fundamental level. Understanding these shifts is essential to developing an effective AEO strategy.
Google AI Overviews Now Dominate
Google generates AI Overviews for the majority of informational queries and an increasing share of commercial queries. These summaries appear above all organic results, capturing user attention before any traditional listing. For brands not featured in AI Overviews, the effective visibility of their organic rankings has decreased dramatically — even positions #1 and #2 receive fewer clicks when an AI Overview answers the query directly.
Zero-Click Searches Are the Majority
More than half of all Google searches now result in zero clicks to any website. Users get their answers from AI Overviews, featured snippets, knowledge panels, and other SERP features without visiting a single page. The brands that thrive in this environment are those whose information is the source AI uses to generate its answers — earning visibility, trust, and brand awareness even when users don’t click through.
AI Search Is Multi-Platform
Google isn’t the only player. Bing Copilot integrates AI responses into Microsoft’s entire ecosystem. Perplexity processes millions of search queries daily with AI-generated answers. Samsung and Apple are integrating AI into default device search. The search landscape is fragmenting, and each platform has different optimization requirements. An effective AEO strategy must address all of them simultaneously.
Commercial Intent Queries Are Shifting
The most valuable queries — “best [service] for [need],” “top [product] in [category],” “[brand] vs [competitor]” — are precisely the queries where AI is most active. These are the queries that drive revenue, and they’re the queries where AI increasingly mediates the customer’s decision. If your brand isn’t positioned in these AI-generated comparisons and recommendations, you’re losing deals to competitors who are.
Over The Top SEO’s AEO methodology is built on two decades of search expertise combined with deep technical understanding of how AI systems select, evaluate, and present information. Our approach addresses every layer of AI search visibility:
AI Search Optimization is not a theoretical exercise — it produces measurable business outcomes. Our AEO engagements are structured around revenue impact, not vanity metrics. Representative results from our client engagements:
These results reflect the outsized impact of AI search visibility. When your brand is cited in an AI-generated response, you receive an implicit endorsement from the AI system itself — a trust signal that converts at significantly higher rates than traditional organic listings. Our SEO consulting team ties every AEO metric directly to revenue outcomes.
AI Search Optimization, traditional SEO, and Generative Engine Optimization are three distinct but deeply complementary disciplines. Understanding how they interact is critical to building a comprehensive search visibility strategy:
Traditional SEO focuses on earning positions in organic search results — the blue links that have been the backbone of search marketing for two decades. Strong SEO remains essential because organic rankings are a primary authority signal that AI systems use when selecting sources for their generated responses. Our comprehensive SEO services build the foundation that makes both AEO and GEO more effective.
AI Search Optimization (AEO) targets the AI-enhanced features within search engines — Google AI Overviews, Bing Copilot responses, featured snippets, and voice search results. AEO is about being the source that search engine AI selects when generating its answer on the search results page itself.
Generative Engine Optimization (GEO) targets standalone AI platforms — ChatGPT, Perplexity, Claude — where users have conversations and receive recommendations. Our GEO services focus specifically on citation dominance within these conversational AI platforms.
The most effective strategy deploys all three simultaneously. Strong traditional SEO builds the domain authority and content foundation. AEO captures visibility in AI-enhanced search results. GEO captures visibility in standalone AI platforms. Together, they create comprehensive coverage of every surface where your customers discover brands. Over The Top SEO is one of the few agencies with the expertise and methodology to deliver all three as an integrated program.
The Search Experts Who Understand AI from the Ground Up
AI Search Optimization requires more than surface-level knowledge of AI trends. It demands deep understanding of how search engines work at a technical level, how AI systems evaluate and select content, and how to build the authority signals that make AI trust your brand enough to cite it. Here’s why enterprises choose Over The Top SEO:
Two Decades of Search Mastery: Founded by Guy Sheetrit and recognized as the #1 SEO company for over a decade, OTT brings unmatched depth of search expertise to AI optimization. Featured in Forbes, The New York Times, Inc.com, Business Insider, and HuffPost, our team has navigated every major search evolution — from Panda and Penguin to BERT, MUM, and now AI Overviews. We don’t react to changes. We anticipate them.
Full Technical Stack: Our AEO methodology is built on comprehensive technical SEO capabilities — advanced schema markup, AI crawler optimization, structured data architecture, and proprietary monitoring tools that track AI search visibility in real-time across every major platform.
Integrated AI Strategy: We don’t siloed AEO from your broader search strategy. Every engagement integrates AI Search Optimization with traditional SEO, GEO, and content marketing — because AI search visibility is built on the same authority foundation that drives all search performance.
Proven Results Across Industries: From healthcare to SaaS, e-commerce to professional services, our AEO methodology has delivered measurable AI search visibility improvements for clients across every major vertical. We understand industry-specific AI search dynamics and tailor our approach accordingly.
96% Client Retention: Our retention rate speaks louder than any case study. Fewer than 4% of OTT clients have ever left. That’s the result of an approach built on transparency, accountability, and consistent delivery of results that impact your bottom line.
Every Over The Top SEO engagement begins with a deep understanding of your specific situation. We don’t apply templates — we build custom strategies based on your competitive landscape, your content assets, and the specific AI search surfaces that matter most for your business:
This process delivers measurable improvements in AI search visibility within 60 days, while building the long-term authority and content infrastructure that compounds over time. Whether you’re in e-commerce, local services, SaaS, or enterprise — our AEO methodology adapts to your market.
Get your free AI Search Visibility Audit — we’ll show you exactly where your brand stands in Google AI Overviews, Bing Copilot, and every AI search surface.
What businesses need to know about AEO and AI-powered search in 2026
Traditional SEO optimizes for position in organic search results — the list of blue links on a search engine results page. AEO (Answer Engine Optimization) optimizes for inclusion in AI-generated answers — Google AI Overviews, Bing Copilot responses, featured snippets, and voice search results. Both are essential. Strong SEO builds the authority foundation that makes AEO effective, and strong AEO ensures your brand captures visibility in the AI-generated responses that increasingly dominate the search experience.
Featured snippet and AI Overview improvements can appear within 2-4 weeks for queries where you already have strong organic authority. For competitive queries where you need to build authority first, meaningful improvements typically emerge within 60-90 days. Schema markup and structured data improvements often produce visible changes within the first month. Our strategy is sequenced to deliver the fastest measurable improvements first while building toward long-term dominance.
AI Overviews change traffic patterns but don’t eliminate organic traffic. Brands cited in AI Overviews often see increased click-through rates because the citation serves as an AI endorsement. Brands not cited see decreased traffic as users get their answers without clicking. The strategic imperative is clear: being featured in AI Overviews is better than any organic position below them. Our AEO strategy ensures your brand is the one AI selects to cite.
Structured data (schema markup) is foundational to AEO. It provides AI systems with machine-readable context about your content — what it is, what it covers, who created it, and how it should be categorized. Comprehensive schema markup (FAQ, HowTo, Article, Organization, Product, Service, LocalBusiness) dramatically increases the probability that AI systems select your content for their generated responses. We implement and maintain extensive structured data as a core component of every AEO engagement.
AEO targets AI features within search engines (Google AI Overviews, Bing Copilot). GEO targets standalone generative AI platforms (ChatGPT, Perplexity, Claude). They share common foundations — entity authority, content quality, structured data — but differ in execution because search engine AI and standalone AI platforms use different retrieval and citation mechanisms. Over The Top SEO delivers both as part of an integrated strategy that covers every AI-powered discovery surface.
AEO engagements are customized based on your competitive landscape, target query volume, and current organic authority. Enterprise AEO programs typically start at $5,000/month, often integrated with broader SEO and GEO strategies for maximum impact. The right starting point is our qualification call — a direct conversation about your situation, your AI search visibility gaps, and whether OTT is the right partner to close them. We only take on clients where we’re confident we can deliver meaningful results.
Basic AEO elements — FAQ schema, structured data, clear content formatting — can be implemented by in-house teams with technical SEO knowledge. However, competitive AEO at scale requires continuous monitoring of AI search results across multiple platforms, deep understanding of how AI systems select and weight sources, authority building through strategic content placement, and rapid adaptation to algorithm changes. Most serious businesses find that the complexity and pace of change in AI search makes agency partnership essential for maintaining competitive visibility.
The brands winning in 2026 are the ones AI search trusts enough to cite.
The shift from traditional search results to AI-generated answers is not a future trend — it is the present reality. Google AI Overviews are live on the majority of queries. Bing Copilot is integrated across Microsoft’s entire ecosystem. Voice assistants respond with AI-synthesized answers millions of times daily. Every month that passes without an AI Search Optimization strategy is a month your competitors are building the authority and content infrastructure that makes them the AI’s preferred citation.
The compounding nature of AI search authority means that first movers build advantages that become progressively harder to displace. The brands that invest in AEO today are the brands that AI systems will continue to reference and recommend as these platforms grow. Waiting is not a neutral decision — it is an active choice to cede territory to competitors who are already optimizing.
Over The Top SEO brings two decades of search mastery, proprietary AI monitoring technology, and a proven AEO methodology to every engagement. Our 96% client retention rate reflects an approach built on delivering measurable results — not promises, not projections, but actual improvements in AI search visibility that translate to leads, revenue, and market share.
The question is not whether AI search matters for your business. It does. The question is whether you will capture that visibility now — while the competitive landscape is still forming — or later, when the cost of displacement has multiplied.
Apply for a free AI Search Visibility Audit today and discover exactly where your brand stands across Google AI Overviews, Bing Copilot, and every AI search surface — and what it takes to become the answer. Or explore our full capabilities in SEO services, GEO services, and AI-powered SEO.
We inspire and motivate business owners, entrepreneurs, and professionals around the world. 96% of clients stay with us and never leave. We must be doing something right.
Who knows? OTT might be the best thing that ever happened to you.
