$993,958,646
Revenue Generated by SEO22,125,576
E-commerece Transactions19,246,223
Leads Generated12,636,545
Calls Generated96%
Client Retention Rate Yes! We win 96% of the time.118
SEO Awards Won
Scale your agency. Protect your margins. Deliver elite results — without building the team yourself.
Your clients demand SEO results. Your team is already stretched. And every hour your account managers spend writing reports or managing link outreach is an hour they’re not closing new business. This is the economics problem every growing agency hits — and it’s exactly why white label SEO partnerships exist. At Over The Top SEO (OTT), we are the silent engine behind hundreds of agency client campaigns across 70+ countries. Your clients see your brand. Your proposals. Your reporting. Behind the scenes, OTT’s team of specialists — SEO veterans, technical architects, content strategists, GEO practitioners, and AI search experts — does the work that produces the rankings, the traffic, and the revenue your clients are paying for.
Founded by Guy Sheetrit — named one of Inc.com’s “9 SEO Experts to Follow” and featured in Forbes, The New York Times, Entrepreneur, Business Insider, HuffPost, Yahoo Finance, and Fox News — OTT brings over 20 years of search expertise and a 96% client retention rate to every white label engagement. When your agency partners with OTT, you’re not outsourcing SEO to a faceless fulfillment house. You’re gaining access to the same methodology that has generated measurable results for 1,000+ clients worldwide.
In 2026, the SEO landscape is more complex than it has ever been. AI Overviews now appear on nearly half of all Google search queries. ChatGPT processes over 500 million weekly searches. Generative Engine Optimization (GEO) — optimizing for AI citation visibility across ChatGPT, Perplexity, Gemini, and Claude — has emerged as a critical new channel alongside traditional SEO. Your clients don’t just need page rankings anymore. They need to appear in AI-generated answers. OTT is one of the only agencies on the planet running a fully integrated SEO and GEO practice — and we bring that capability to every white label partner we work with.
Ready to Scale Your Agency Without Scaling Your Overhead?
See if your agency qualifies for OTT’s white label SEO partnership program.
The case for outsourcing SEO has never been stronger — or more strategically urgent. In 2026, search has fractured across three distinct surfaces: traditional Google/Bing results, AI Overviews, and generative answer engines (ChatGPT, Perplexity, Gemini). Winning visibility across all three requires a different skill set, different tools, and different methodologies running in parallel. Building that capability in-house costs agencies six figures in salaries before they’ve delivered a single campaign.
White label SEO solves this problem at the unit economics level. Instead of hiring a technical SEO specialist, a content strategist, a link acquisition team, and a GEO practitioner — and managing all four — your agency buys finished results. OTT handles the staffing, the tools, the methodology, and the execution. You handle the client relationship, the account management, and the margins.
According to Search Engine Journal’s 2025 SEO industry report, over 62% of digital marketing agencies now use white label SEO partners for at least a portion of their client fulfillment. The agencies growing fastest aren’t those trying to build every capability internally — they’re the ones who have found the right outsource SEO partner and plugged them into their delivery engine.
OTT’s white label SEO program is a full-service fulfillment engine, not a link package or content subscription. Every engagement is built around your client’s specific goals — keyword targets, competitive landscape, website authority, and business objectives — then executed by specialists who do this every day at the highest level.
Technical SEO Foundation: We begin every campaign with a comprehensive technical audit covering crawl architecture, Core Web Vitals (LCP, INP, CLS), structured data implementation, XML sitemap health, canonical strategy, mobile-first indexing, and JavaScript render analysis. Technical SEO is the infrastructure everything else sits on — and we treat it accordingly.
On-Page Optimization: Every page your client wants to rank gets a full on-page optimization treatment — entity mapping, semantic keyword alignment, title tag and meta description refinement, internal link architecture improvements, schema markup, and E-E-A-T signal reinforcement through author credentials, citations, and supporting content. We write for intent, not keyword density.
Authority & Link Building: White-hat link acquisition through editorial outreach, digital PR, resource-based prospecting, and competitor backlink reverse engineering. Every link we build is earned through genuine content value — not bought, rented, or manufactured through private networks. Under your brand.
AI & GEO Optimization: We optimize your clients’ content to appear in AI-generated answers across ChatGPT, Perplexity, Google AI Overviews, and Gemini. This includes structured data layering, FAQ schema, citation-friendly content formatting, and entity prominence strategies specific to each generative engine’s retrieval logic.
White Label Reporting: All deliverables — rankings, traffic, backlink acquisition, technical fixes — are packaged under your agency’s brand. Custom reporting templates, dashboard access, and monthly executive summaries ready to forward directly to your clients.
OTT’s white label SEO program is purpose-built for agencies at a specific inflection point — strong enough to close enterprise clients, but not yet resourced to deliver enterprise-level SEO fulfillment in-house. If any of the following describes your agency’s current situation, OTT was built for you.
Full-service digital agencies that sell SEO as part of a broader marketing package but lack dedicated SEO specialists. Your sales team closes, OTT delivers. Your client sees your brand throughout.
PPC-focused agencies whose clients keep asking about organic growth. SEO is the natural complement to paid media — we give you the capability to say yes and bill accordingly.
Web design and development agencies that build beautiful websites but don’t have the SEO depth to drive organic traffic to them. OTT turns your website deliverables into ranking assets.
Content marketing agencies that produce excellent content but need technical SEO, link authority, and GEO optimization to ensure that content actually gets found. We are the distribution engine your content needs.
PR agencies entering the digital space whose clients want search visibility alongside media coverage. OTT bridges PR and SEO in ways that amplify both — especially through digital PR-driven link acquisition.
Consultants and solopreneurs running boutique agencies who want to offer comprehensive SEO services without the overhead of a full team. OTT functions as your white label SEO department — expert capacity on demand.
See If Your Agency Qualifies for OTT’s White Label Program
20+ years of SEO expertise. 1,000+ clients. 70+ countries. Delivered under your brand.
OTT’s white label fulfillment process is designed for minimal agency friction and maximum client results. Here is the end-to-end workflow that begins the moment your agency brings OTT into a client engagement.
Step 1 — Agency Onboarding: We set up your agency’s white label account, define communication protocols, establish reporting templates under your brand, and agree on turnaround standards. This typically takes 48–72 hours.
Step 2 — Client Brief & Intake: For each new client campaign, you submit a brief covering business goals, current rankings, competitive set, target keywords, and any existing SEO history. You control what information OTT receives — we never interact with your clients directly.
Step 3 — Diagnostic Audit: OTT runs a full technical and competitive audit of the client’s website. We identify priority issues, opportunity keywords, competitive gaps, and the specific levers most likely to move rankings in the shortest timeframe. You receive the audit in white-label format to present to your client as your own work.
Step 4 — Strategy & Roadmap: Based on the audit, OTT builds a 90-day SEO roadmap with prioritized deliverables, projected ranking timelines, and resource allocation. This document is yours to present — it’s built around your agency’s relationship with the client.
Step 5 — Execution: Technical fixes, on-page optimization, content production, link acquisition, and GEO optimization are executed by OTT’s specialist teams in parallel. Monthly progress is reported through your branded dashboard.
Step 6 — Reporting & Refinement: Monthly white label reports are delivered in your template — ranking movements, traffic growth, backlinks acquired, technical issues resolved, and next month’s priorities. As results accumulate, strategy evolves. OTT’s campaigns compound over time.
The single most important capability shift in search in 2026 is the rise of generative AI as a discovery channel. Google AI Overviews now appear on 47% of all queries. ChatGPT fields over 500 million weekly searches. Perplexity processes 100+ million queries per day. If your clients’ content is not being cited in AI-generated answers, they are invisible to a rapidly growing share of their target audience.
OTT’s GEO practice — Generative Engine Optimization — is one of the most advanced in the industry. We help your agency clients achieve visibility not just on page one of Google, but inside the AI answers that are replacing traditional search results for an increasing portion of commercial and informational queries.
What GEO fulfillment looks like in practice:
This is the capability that separates agencies winning new clients in 2026 from those defending why their SEO programs aren’t delivering what they used to. OTT gives your agency the answer — and delivers it under your brand. Pair this with our local SEO and on-page optimization services for a complete agency fulfillment stack.
OTT’s 96% client retention rate is not marketing language. It is the output of a process that has been refined across 20+ years, 1,000+ campaigns, and 70+ countries. When agencies bring OTT into their fulfillment stack, they stay — because the results speak for themselves and the operational friction is minimal.
No black-box delivery. You know exactly what work is being done, when it’s being done, and what it’s producing. OTT provides full transparency on every deliverable — no surprises, no excuses, no mystery.
Senior expertise, not junior execution. Your white label campaigns are not assigned to account coordinators reading a playbook. They are run by practitioners with deep domain experience in technical SEO, content strategy, link acquisition, and GEO optimization.
Media-validated authority. OTT has been featured in Forbes, New York Times, Inc., Entrepreneur, Business Insider, Yahoo Finance, HuffPost, and Fox News. Our methodology has been referenced and validated by the same publications your clients trust. That authority sits behind every campaign we run for your agency.
Global reach, local depth. With campaigns running across 70+ countries, OTT understands the nuances of international SEO — hreflang architecture, local citation structures, regional search engine behavior, and multi-language content optimization. If your agency is selling globally, OTT can deliver globally.
Algorithm-proven methodology. OTT has navigated every major Google algorithm update from Panda and Penguin to BERT, Helpful Content, and the Core Updates of 2024–2026. Our methodology is built on first principles — not tactics that work until the next update breaks them. Explore our full approach through our content marketing and conversion optimization services.
White label SEO is an arrangement where one company (OTT) performs SEO services that another company (your agency) resells to its clients under its own brand. Your clients never know OTT is involved. All deliverables — reports, audits, strategies, and results — are branded with your agency’s identity. It’s the same concept as private labeling in product businesses, applied to SEO services. Your agency wins the client, sets the price, manages the relationship, and OTT provides the expertise and execution.
No. OTT operates entirely in the background. We never contact your clients directly, we never appear on deliverables, and we do not retain credit for any work produced. All reports are prepared in your agency’s branded templates. All communications about the work flow through you. The white label relationship is confidential by design — we are your fulfillment partner, not a co-seller.
OTT’s white label SEO pricing is structured to allow healthy agency margins. We quote at wholesale rates, and your agency invoices clients at whatever retail rate your market supports. Typical agency partners mark up OTT’s white label pricing by 40% to 120%, depending on their client tier and competitive positioning. Pricing varies by campaign scope, client vertical, and deliverable set. We scope each engagement individually to ensure it’s calibrated for the specific results required — not a one-size-fits-all package that over-delivers for some clients and under-delivers for others.
OTT has delivered SEO campaigns across virtually every major commercial vertical: e-commerce, SaaS, professional services (law, finance, healthcare, real estate), hospitality, media and publishing, local service businesses, B2B technology, retail, and enterprise. With 1,000+ clients across 70+ countries, there are very few industry contexts we have not encountered. If your client is in a highly regulated vertical (healthcare, finance, legal), we bring additional compliance awareness to content strategy and disclosure requirements that generic SEO agencies often overlook.
SEO results are cumulative and typically begin to show meaningfully between months 3 and 6, with compounding growth through months 6–12 and beyond. The exact timeline depends on domain authority, competitive density, technical debt on the client’s site, and the scope of the campaign. OTT’s diagnostic audit identifies specific quick-win opportunities that can often produce visible ranking movement within the first 30–60 days — particularly for technical fixes and on-page optimization of already-indexed pages. We give agencies realistic timelines in every scope, not inflated promises. Transparency about timelines is one of the reasons our retention rate is 96%.
Yes. GEO is now a standard component of OTT’s white label SEO program, not an add-on. As AI Overviews, ChatGPT, Perplexity, and Gemini become increasingly significant discovery channels, optimizing for citation in AI-generated answers is as important as ranking on page one of Google. OTT’s GEO practice covers entity optimization, structured data enhancement, AI Overview targeting, and cross-platform answer engine monitoring. We track citation presence across all major generative engines and optimize content structures to improve AI citation probability. This capability is packaged under your agency’s brand.
Absolutely. OTT’s enterprise SEO practice is built for complexity — large websites, multiple stakeholders, legacy CMS platforms, international multi-language architecture, and the political dynamics that come with enterprise organizations. We have managed enterprise SEO programs for multinational brands and handled the full technical and content scope that comes with sites of hundreds of thousands of pages. If your agency is closing enterprise clients and needs fulfillment that matches that client’s expectations, OTT’s team is built for it.
The process starts with a qualification call — we want to make sure OTT is the right partner for your agency’s specific needs, client roster, and growth objectives. From there, agency onboarding takes 48–72 hours and we can typically begin work on the first client campaign within one week. Fill out the form at our qualification page and a senior member of OTT’s partnership team will be in touch within one business day. We do not take every agency that applies — we take agencies where we believe a genuine long-term partnership will produce exceptional results for both sides.
Your Clients Deserve Elite SEO. Your Agency Deserves Elite Margins.
OTT has been the silent engine behind agency growth across 70+ countries for over 20 years. Start the conversation today.
White label SEO is not a shortcut. It is a business model decision — one that separates agencies that grow sustainably from those that plateau trying to build every capability internally. The right outsource SEO partner does not just fulfill deliverables. They give your agency access to expertise, methodology, and results that would take years and significant capital to develop on your own.
OTT is that partner. Over 20 years, 1,000+ campaigns, 70+ countries, and a 96% retention rate are not statistics — they are the evidence of a methodology that works and a team that executes it consistently. Our founder Guy Sheetrit has been named among the world’s leading SEO experts by Inc.com, featured in Forbes and the New York Times, and has spent two decades refining the approach that now runs as white label fulfillment for agencies across every major market.
In 2026, the agencies that win are the ones who can deliver traditional SEO excellence alongside AI search visibility — all under one program, all under one partner relationship, all under your brand. That is exactly what OTT provides.
If your agency is ready to scale without the overhead, deliver results without the hiring, and compete at the highest level without building a 20-person SEO team — the next step is a conversation. Apply for OTT’s white label partnership program today.
We inspire and motivate business owners, entrepreneurs, and professionals around the world. 96% of clients stay with us and never leave. We must be doing something right.
Who knows? OTT might be the best thing that ever happened to you.
