Stop trying to juggle running the business, tending to your clients, AND promoting your services at the same time! Start enjoying the advantages of having an experienced, entirely independent digital marketing powerhouse working 24/7 to bring in the clients you need to grow your firm.
Don’t be like most firms in your niche, still trying to “get them all” by painting themselves as just another one from the bunch.
That “full service” approach might have been the way to go back when accountant marketing was about trying to be all things to all people. It is not something that’ll work for you now.
Your average client today hates generic approaches, and so do we. Most won’t even make it past a sentence like “a full-range firm, offering a wide variety of services,” and for good reasons. Even we got bored typing it.
It is precisely lukewarm approaches like those that have your potential clients clicking away into the agency next-door – The one that’s using a targeted, shock-and-awe strategy.
The way people find and vet accountant and CPA services today has changed dramatically, as well as the things they pay attention to. So, broad and generic is just a great waste of time and money.
Instead, you should be building a client portfolio of people that understands – and are eager to pay for – your expertise and skills in specialized areas. You should be carving out a niche out of the market, one that your brand controls.
Specialization and segmentation. Targeting specific sectors in the accounting sphere can yield the results you’ve been chasing for so long. And all it takes is to start bringing in ready-to-convert, high-quality leads by building an online presence they can’t ignore, with services they can’t afford to go without.
We have inspired and motivated business owners, entrepreneurs, and professionals around the world for the past few years, and we’ve designed apps that both boost brand awareness and drives productivity off the charts. However, we realized that we couldn’t help everyone. and the truth is not everyone is our match made in heaven. Therefore, we only accept new clients after an extensive screening process that helps us determine whether we will be a good fit for each other.
Accounting rules and regulations are growing more complex by the day, but you don’t need us to tell you that.
What we should be discussing is how, when you break down businesses in your industry, accounting firms are among the slowest growers. Just going by some 2019 numbers, accounting and finance firms grew at a median rate of 8.5%, as opposed to the 11.1% in other professional services – A difference of over 30%!
And however troublesome that might seem, what should really take your sleep away is that the outliers, those accounting firms that seem to have figured out the accountant marketing game, They are growing about 20% year-over-year.
Those numbers aren’t taking place in a vacuum, and reflect our own numbers in the niche.
Another important challenge we could discuss is that we are living through a dramatic shift in the accounting profession’s landscape, as millennials step-up and start taking control of the business world.
The number of small-and-medium millennial-run businesses is doing nothing but tick up. And all too often these young business owners are forgoing to work with an accountant and trying to handle the accounting load themselves.
They see it as a simple financial decision, as they never had the chance or need to understand the value that a professional accountant brings to the table.
Then you have mergers and acquisitions further altering the competitive field, and the marriage of automation with new business models! – The lurking elephant-in-the-room that most won’t even dare mention.
Add to that cocktail the need to fight commoditization, competition, and the intense pressure to lower prices that come along with them, and you don’t need to be a genius to understand the value and potential of an effective accountant marketing firms like ours.
The thing is, though, that we don’t waste our time with accountant professionals or firms who can´t rise to meet the challenges of their own industry. Who can’t handle the sudden influx of businesses looking for their services. Who can’t deliver efficient client follow-through and CRM. Who can’t leverage the analytics we’ll provide them with to tailor their services to convert those ideal potential clients into loyal customers.
Who, still today, make the – costly – mistake of thinking of accountant marketing as an “expense,” instead of an investment that provides the lifeblood for their business.
If that sounds like you, you might as well stop reading. We are definitely not a good fit for you, nor you for us.
Our outfit is equipped to deliver a consistent stream of quality leads to your firm; it’s what we do. However, if what you are looking for is someone that holds your hand and walks you through everything they plan on doing just to make you feel safe, you might as well keep looking. That’s not us. We rather focus on delivering cold, hard results instead.
That’s the outlook of the current accountant marketing landscape, and those are the challenges.
So, what makes you different from the many others we pass on?
Just like you probably found us by searching for a local SEO company near you – or some of the many other high-performing keywords we dominate – your potential clients, searching for the services you provide should be finding you within seconds. The question, then, is why they should pick YOU? Who are you?
You Bring the Skills; We’ll Bring You Clients
You are an accomplished accountant who knows the ins-and-outs of your profession. Same with us. We are experts at marketing accounting firms and services like yours and know our business better than anybody else.
You should have enough on your plate by focusing on your client’s needs, so why on earth would you want to add promoting and marketing your firm to that as well? More importantly, what makes you think you’d even be any good at it?
Accounting marketing has moved on from a geographically restricted, relationship-driven practice to a well-rounded, expertise-focused field that leverages tech platforms to target defined audiences.
We generate interest in your services precisely by establishing you as an expert in the field.
Potential customers have moved on from looking for firms that can do everything “ok” to want firms that can take care of specific things extremely well. So, we focus on helping you build a client portfolio that grows your firm’s reputation, visibility, scope, recruiting ease, and further attracts new clients, thus keeping the wheel turning.
Whether you are a brand-new CPA, a single entity among a pool of tough competitors, or a well-established, reputable firm, our approach focuses on growing your business through real, measurable strategies. The goal is simple: To make sure people find YOU first online in such a way that they’ll stop looking once they do.
Long-term success requires a diversified and effective accountant marketing strategy that puts your name in front of new audiences, keeps you relevant, and builds a pipeline of clients for your business. And that, my friend, only happens online.
The problem is that you don’t accomplish those things with awfully designed websites, poor online reputation, and inexistent review strategies! In terms of accountant marketing, an online presence is where it’s all at.
Your website, social media, reviews in key sites… that’s where you get the leads you need from. And all of it has to be polished and optimized with SEO, CTAs, and value propositions that draw those customers to you, and nobody else.
Firms like ours make sure all those things – and many others – are taken care of, placing businesses like yours on the top spots for your niche. And, honestly? You’ll never be able to beat your competition – or us, for that matter – on your own. For an accountant marketing company like ours dealing with a solo practitioner or an unbacked firm feels like a kitty fight, even though the ones on the other end feel it like a shark attack.
The sooner you realize that you need a powerful partner backing you up on this fight, the easier it’ll be to claim what’s yours.
We are currently driving over 30,000 calls / quality leads /walk-in’s on average per month into the accounting services market, and will certainly continue to do so again with the right partners in your area.
Are you that partner?
Your website nowadays is much more than just a brochure. It’s a 24/7 concierge, advisor, and virtual sales rep. It is effectively your brand, and often the first point of contact that potential clients will have with your firm.
It is a tool that should be optimized for top performance.
There are plenty of accounting firm websites out there with great design, but little strategic focus. In fact, less than 10% of CPA websites offer any kind of unique value to visitors or effective accountant SEO.
The main idea here is that whenever a potential client searches for anything related to your services on Google, your website appears among the first three organic positions or in the map pack — providing a steady stream of high-quality leads contacting you each month.
That just doesn’t happen by accident.
Google only prioritizes websites that consistently deliver the solutions its users are looking for, that abide by their rules, keep visitors interested, and are responsive on all platforms. And that’s just some of the many factors search engines account for when ranking your site.
What does that all mean? That your accountant marketing strategies should revolve around organic traffic through SEO, and NOW! That includes having a properly structured and fast-loading website, schema, and an effective accountant SEO approach. That is, if you want to rank high in users’ searches.
All those elements call for specialists with very specific skillsets and know-how, which don’t come cheap in our house. So, don’t be cheap. If you insist on being so, we invite you to carry on to the next service you found when you searched for an accountant marketing company.
When your website is designed with the best user experience in mind, when its content speaks louder than that of your competitors, when your brand is exposed to the public in a way that converts effortlessly, when your business delivers a high-quality service, and you have no financial problems clouding your head every day, you are painting the picture of a badass brand rather than a tiny firm struggling to stay afloat. The picture of someone we can partner with.
We cover ALL YOUR MARKETING NEEDS: from running multiple accountant marketing campaigns, getting you ranked in organic SEO / Maps, to branding and exposure in all media outlets we deem relevant. With us, you get fully customized, all-hands-on-deck support and a coverage package for your business and its staff.
Understand something: all this here, what we are talking about? It’s all REAL. We do it on a daily basis!
The fact is that we want to keep our growth ticking up, and part of that is bringing our partners along for the ride. So, when something is working, and we know it is, we replicate it. You, lucky one, are entering a path into something much bigger than just you and your firm. Basically, you are getting a triple-platinum VIP ride on the express train to success in the accounting industry by gaining access to our knowledge, resources, contacts, and ability to do what others find impossible. So, when it’s time to share, just remember who got you – and keeps you – there.
In this niche, the most powerful results come from organic SEO & Maps. They rule with an iron fist and always win the accounting marketing race, hands down. They guarantee you’ll reach more prospects, and see those client numbers going up, providing long-term stability for businesses, especially local. In fact, you probably found us by searching for help with accountant marketing, accountant SEO, or accountant marketing strategy. Either way, here you are.
Long story short, we can rank anything we want in top organic positions, and we convert more visitors to qualified leads than anyone. That’s what we bring to the table, and all it takes for us is to want to do it.
A generic SEO campaign is a great way to waste time and resources. It’s useless, period. But a customized accountant SEO campaign is a whole other story.
We take the local approach, give it some of the OTT love, and power up any accounting firm or CPA to a top spot on Google’s Map Pack. Being on maps is so effective that some businesses see a drastic increase in traffic in a matter of hours after being featured on it! Psst…! we can literally PUT you there.
The best part? Having your business properly featured on the map pack is only 1 of 3 key ways to put you among the first options that your potential customers – those looking for the best accountant services – will see. It is just like it sounds, 1 of 3. It means each vertical brings between 30% to 40% of the overall traffic in Google.
We can rank maps like no other; we can make the impossible, POSSIBLE… Google maps marketing is one of the strongest, most reliable ways to generate revenue almost instantly for your business.
But make no mistake, dominating an area is just the start. The accounting industry provides ample opportunity for expansion, and local leads are just the tip of the iceberg in this business. Understand this: those who never expand inevitably perish eclipsed by their competitors.
Having worked with CPAs and accounting firms for a while now, it’s not an overstatement to say we know the accounting marketing game inside out. And that extensive experience gives us a keen understanding not only of what you have to overcome, but of those elements you have working for you, and what’s necessary to get where you want to go.
Globalization and the expanding U.S. economy have placed accounting services in high-demand for a while now, and, as stated by the Bureau of Labor Statistics, the complex tax environment also adds to that mix.
As an accounting service provider, you have a broad scope when it comes to your potential client pool. For every successful company out there – regardless of size or type – there’s an effective CPA behind them keeping it all together.
Digital media also presents a massive opportunity in your business! As it is now much more viable to establish your brand and services out there, reinforcing your status as an industry expert.
Lastly, you have the latest census data showing such an incredibly healthy environment for small businesses in the U.S! Paired with a study by America’s SBDC that points that half of millennials intend to start a business within the next three years, it’s clear there’s a huge untapped market brewing, and waiting to get seized in the near future.
You can have the most impressive office space, jam-packed with striking titles on a wall, and filled with a highly experienced staff inside. If your website is not convincing visitors that you offer a high-quality service, and if Google is not convinced that your site offers an excellent user experience, it is impossible to make it rank.
And SEO is not like you just write a couple of descriptions and make your website pretty. There are over 200 factors that need to be taken care of before a website even takes off. The worst part is that every time we check a new website, there is a ton of work to be done on the backend side of things before we even start with the design part.
These are the things we need to know:
Then we analyze other factors:
Just fixing all that requires a lot of work, and we don’t deal with people who think that just because they can’t “see” changes in their websites, they will go after the next shiny object. We can’t allow you to give away our work after we’ve done all the heavy lifting. If that is your plan, go right ahead and find another sucker.
These are some common questions most professionals have when looking for accountant marketing services that can help their business grow. We always give brutally honest answers, though. If you are not ready to hear them, then you should not be here.
In principle, just like in most other niches: by promoting your brand and services while making sure more people find and choose your business over the competition.
In practice, it requires a comprehensive understanding of the industry and the mindset and expectations surrounding it. As what you don’t do in this industry is often as important as the strategies that you do have to put in place.
That’s on our end. On your side of the table, all the focus should be on the customer experience and providing the best possible service you can deliver.
With an SEO-mindful website and a content marketing strategy that allows you to rank on top of search results. It can take longer to generate results that way, but it provides an ROI second to none. Don’t expect to rank with a website that was recently managed by amateurs. It takes time to pick up their mess and get it back on track.
Quite a few, actually. The main focus will always be to grow your firm, attracting more clients, and developing a well-rounded plan to support the influx. Through effective and ethical marketing, we can put you in a zone of profitable growth.
First, burning money faster won’t make a difference without a plan. After we check your answers on our questionnaire and have an honest one-on-one talk, we can tell you how much you need to spend and HOW. However, expect it to be NO LESS than 20% of your monthly revenue.
As we mentioned previously, we are highly experienced when it comes to accountant marketing. Right now, several of our partners own or belong to or own recognize accounting firms, and they have consistently increased their scope and revenue year-over-year since they are with us.
That’s your call. We don’t advice against it, but when compared to SEO and digital marketing, traditional channels have little to offer.
Yes. However, as long as you work with us, you are not allowed to modify it in any way, shape, or form. We do this to protect our efforts. We don’t tell you how to do your job; nobody tells us how to do ours. Any attempt to break this simple rule and we walk.
Due to the nature of our business, we recently had to close our doors to new clients to only let potential partners in. Why? Because we are not an ordinary SEO company. We perform a full SWOT analysis (Strengths, Weaknesses, Opportunities, Threats), and those interested in becoming our partners must complete a thorough and very detailed accountant business questionnaire. You must answer ALL of these questions so we can properly assess your REAL situation (not what you think your situation is) and decide if we are a good fit or not.
Who knows? OTT might be the best thing that ever happened to you.