Off page seo is the opposite of on page seo. It refers to all the ways a website can get marketed through ways outside their own website. Backlinks are a good example of this. These links are provided on other websites by people who think you are producing good quality and relevant content that the customers deserve to see. Hence, they give a link to your site on their own. This way your brand is made more popular among the audience. Off page seo can also be done by influencers marketing your brand on their sites, blogs, vlogs or social media pages. More and more people can then know about your brand and visit your sites, whether online or physical.