Search Engine Optimization - SEO

A lot of companies say they’re #1. We can show you the receipts. Founded by Guy Sheetrit — named one of Inc.com’s “9 SEO Experts to Follow” — Over The Top SEO has been featured in Forbes, The New York Times, Inc., HuffPost, Entrepreneur, Business Insider, Yahoo Finance, and Fox News. These aren’t backlinks we chased. They came because journalists and editors knew where to find authoritative voices in search.

Here’s what a decade-plus of consistent execution builds:

• Institutional knowledge — We’ve lived through Panda, Penguin, Hummingbird, BERT, Helpful Content, and every core update in between. We didn’t just survive them; we anticipated them.
• Proprietary methodology — Our SEO framework isn’t a reskin of what you’ll find on Moz or Search Engine Land. It’s built from hundreds of live campaigns across six continents and refined on real results.
• No black-box reporting — Every client gets full transparency: keyword movements, traffic attribution, conversion deltas, and ROI modeling. You always know exactly where your money is going and what it’s returning.
• Direct senior access — You don’t get handed to a junior analyst after signing. Strategy decisions are made by people who’ve been doing this since before most SEO tools existed.
• Unified SEO + GEO — We are one of the only agencies on the planet running a fully integrated SEO and Generative Engine Optimization practice. More on that below.

We don’t sell you a service. We install an engine.

The foundation that everything else is built on. If Googlebot can’t crawl it, index it, or render it correctly, nothing above it matters. Our technical SEO practice covers crawl budget optimization, Core Web Vitals remediation (LCP, INP, CLS), structured data implementation, XML sitemap architecture, canonical strategy, redirect chain cleanup, JavaScript rendering audits, and server response time optimization. We use enterprise-grade crawl tooling and cross-reference findings against Google Search Console, Ahrefs, and Screaming Frog to ensure zero blind spots.

Links are still the most powerful ranking signal in existence — per Search Engine Land’s ongoing ranking factor research — but only when they’re earned through genuine authority signals. We run white-hat digital PR campaigns, editorial outreach to industry publications, resource link acquisition, and strategic competitor backlink analysis. No private blog networks. No link schemes. Just real links from real websites that real editors manage.

Enterprise search has its own physics. Millions of pages, multiple stakeholders, legacy CMS platforms, dev team dependencies, and political complexity that has killed more SEO programs than any algorithm update. Our enterprise SEO practice is built specifically for this environment. We’ve managed enterprise engagements for e-commerce platforms, SaaS companies, media properties, and multinational brands. We know how to move fast inside organizations that move slow.

Not every organization needs a full managed service. Some need an expert in the room — someone who can audit what’s already happening, identify the critical blockers, and provide a prioritized roadmap that an internal team can execute. Our SEO consulting service is available for one-time strategic engagements, ongoing advisory retainers, and fractional SEO leadership.

Before we touch a single page, we run a comprehensive technical and competitive audit. We analyze your site’s crawl health, index coverage, Core Web Vitals performance, content architecture, backlink profile, and SERP position distribution. We map your competitors’ strategies across every keyword cluster that matters to your business. We identify the 20% of changes that will deliver 80% of the impact — and we build the engagement around those.

We execute directly or work alongside your dev and content teams — whichever is faster. Technical fixes get implemented and verified in Search Console. Content gets published, indexed, and tracked. Links get built, analyzed for authority transfer, and cataloged. Nothing falls through the cracks because every deliverable is tied to a measurable outcome.

In 2024, Google began integrating AI Overviews into search results at scale. By 2026, those AI-generated summaries appear on nearly half of all queries — absorbing intent before a user ever reaches the traditional blue links. Meanwhile, ChatGPT, Perplexity, Claude, and Gemini are becoming primary research tools for millions of users daily. When your customer asks an AI assistant “who’s the best SEO agency,” you need to be the answer that surfaces — not just on Google, but everywhere intelligent systems are queried.

This is what we call Generative Engine Optimization (GEO) — and it’s the most significant evolution in digital visibility since mobile-first indexing. Most agencies are ignoring it entirely. We built a dedicated practice around it.

Our unified SEO + GEO methodology includes:

• Entity establishment — Building your brand’s Knowledge Graph presence so AI systems recognize you as an authoritative entity in your field
• Citation architecture — Structuring content so it’s quotable and attributable by large language models
• FAQ and structured answer optimization — Formatting content to appear in AI Overviews, featured snippets, and generative summaries
• Topical authority mapping — Building content ecosystems that signal deep expertise to both Google’s ranking systems and AI training pipelines
• AEO (Answer Engine Optimization) — Directly optimizing for conversational query patterns across voice search, AI chat interfaces, and zero-click SERPs

Use our GEO Readiness Checker to see where your brand stands in the new AI-driven search landscape. It takes 60 seconds and the gap analysis will surprise you.

You can also explore our full digital marketing and SEO services offerings to understand how GEO integrates across the full stack.

We’re selective about what we publish publicly — clients trust us with competitive intelligence, and we protect it. But here’s what a decade of campaigns looks like in aggregate:

We’ll be direct: good SEO isn’t cheap, and cheap SEO doesn’t work. The agencies charging $299/month are collecting retainers, not building campaigns. Here’s how we structure our engagements:

Starting from $8,000/month — Full-stack SEO for multi-location businesses, large e-commerce platforms, and brands competing in high-difficulty verticals. Includes dedicated senior strategist, custom reporting dashboard, and direct integration with dev and content teams.

The organic search channel is undergoing its most significant transformation since the introduction of universal search in 2007. Understanding this shift is the difference between companies that dominate the next five years and those that find themselves invisible.

What’s changed:

• AI Overviews are reshaping the SERP. Google’s AI-generated summaries now appear on 47% of queries, fundamentally changing click-through dynamics for informational content. According to Moz’s research on AI Overview impact, CTR from organic results below AI Overviews has declined 15–30% in affected categories.
• Generative AI has become a search interface. ChatGPT, Perplexity, and Claude collectively handle hundreds of millions of queries weekly. If your brand doesn’t appear in these systems’ training data and citation layers, you don’t exist to a growing segment of the market.
• Core Web Vitals are a hard floor, not a tiebreaker. Google’s official Core Web Vitals documentation now classifies page experience as a direct ranking factor. Sites that fail these thresholds lose ranking ground independent of content quality.
• Voice search has gone mainstream. With smart speakers in tens of millions of homes and voice queries growing annually, conversational optimization is no longer a niche strategy.
• E-E-A-T has real teeth. Experience, Expertise, Authoritativeness, and Trustworthiness are evaluated at the page and site level. Anonymous content factories are being systematically devalued. Named experts with documented track records are being surfaced.

This environment rewards exactly what we’ve been building toward for a decade: authoritative brands, structured content, deep topical coverage, and clean technical infrastructure. If you’re not positioned to take advantage of this shift, your competitors are.

Honest answer: it depends on your starting point, competitive landscape, and how aggressively we execute. For a site with no major technical issues competing in a medium-difficulty vertical, you’ll typically see measurable ranking movement within 60–90 days and significant traffic growth within 6 months. For enterprise campaigns in highly competitive verticals, 9–12 months is a more realistic timeline for substantial organic revenue contribution. We set these expectations upfront in every audit — no one should be surprised at month 6.

No — and you should be suspicious of anyone who does. Google’s algorithm is not controlled by any agency. What we do guarantee is our process, our transparency, and our accountability to the KPIs we agree on together. Our retention rate speaks to what that actually produces.

Generative Engine Optimization (GEO) is the practice of optimizing your brand’s visibility within AI-generated answers — in Google AI Overviews, ChatGPT responses, Perplexity results, and other AI-driven interfaces. As AI assistants handle a growing percentage of research and purchasing queries, being cited by these systems is becoming as important as traditional SERP rankings. Use our GEO Readiness Checker to assess your current exposure.

Monthly reporting covers: organic sessions (vs. prior period and year-over-year), keyword ranking distributions and movement, share of voice against primary competitors, Core Web Vitals scores, backlink growth and authority metrics, and conversion attribution from organic. We also provide quarterly strategic reviews that assess progress against the original roadmap and adjust priorities based on what the data shows.

Yes — our local SEO service is specifically designed for both single-location businesses and multi-location operations. For multi-location clients, we build location-specific landing page strategies, manage Google Business Profile portfolios, and run citation management at scale. See our local SEO page for the full breakdown.