Ways to improve seo on shopify include heavy research for keywords and phrases that customers usually type in their search boxes. Then, you should also include these words and phrases in your content that is displayed on your webpages. In this way, people can find you more easily and you can get more traffic to your site. Moreover, try to get as many authentic backlinks for your site as you can. Customers can gain more confidence in you this way knowing that other websites are willing to feature you. It is also important to have a user-friendly interface and easy to understand navigation methods so users can have a good experience and can remember you the next time they want to shop for something you sell or provide.