Selling SEO services is more straightforward than most people realize. Marketing is just as simple as selling anything else. Relying on the agency owner you are will determine how simple that is for you as a web professional or owner.
Some agency owners, you will see, found their business because they were excellent salespeople and were confident in their ability to market the agency’s services.
While some excelled at their specific service and were natural technicians and craftsmen. If SEO is not their area of expertise, the latter struggles with sales more frequently than not. Understanding your service or product will help you market it more successfully. That does not, however, imply that you must be an expert.