On page seo consists of improving the pages on your website to make sure search engines find you relevant and useful and display your site in higher rankings. This boosts the popularity of the site among its target audience. It can be done by using keywords related to your business that a customer is likely to type in the search box. Secondly, your content needs to be highly relevant, of good quality and updated according to trends and customer needs. Thirdly, the images and videos on your web pages should be of good quality and not take time to load to further make it user-friendly. The use of relevant titles, headlines and meta tags is also part of on page seo.