It is no secret that Latin American influencers are on the rise. They are gaining popularity not only in their home countries but also in the United States and other parts of the world. There are many reasons for this, but one of the most important is that Latin American influencers are more relatable than their Western counterparts.
They are often seen as more down-to-earth and approachable. Another reason Latin American influencers are gaining popularity is that they are considered to be trendsetters. They are often the first to try new trends and show them off to their followers. This can be anything from new fashion trends to new beauty products.
Latin American influencers also tend to be more open about their lives than Western influencers. They are not afraid to show off their imperfections and their real lives. This makes them more relatable and relatable to their followers. Finally, Latin American influencers are gaining popularity because they are considered to be more authentic than their Western counterparts. Their content is often more personal and genuine, which is something that is appreciated by their followers.
Explore more in our digital marketing guide and social media marketing resources.
So, if you are looking for someone to follow who is relatable, down-to-earth, and trendsetting, then you should definitely check out our list of 21 Latin American influencers who are authentic and gaining popularity.
1. Eleonora Pons Maronese aka Lele Pons
- Instagram – @lelepons – 49.9m followers
- YouTube – Lele Pons – 17.7m subscribers
- Twitter – @lelepons – 1.8m followers
- Facebook – @lele – 6.7m followers
Lele pons is a Latin American influencer and star with 17.7 million subscribers on youtube and 49.9 million, followers on Instagram. She mostly makes prank and joke videos on family friends and random people. Her fan loves her videos and eagerly wait for her new post and video uploads. She is also an excellent actress. Her acting portfolio includes films and television shows. She also produced her own music videos.
2. Mariand Castrejon Castañeda aka Yuya
- Instagram – @yuyacst – 17m followers
- YouTube – Yuya – 24.9m subscribers
- Twitter – @yuyacst– 11m followers
- Facebook – @yyuyaa – 13m followers
Yuya has a successful beauty channel on youtube, where she shares some useful beauty hacks. She has a massive subscriber base of 24M on youtube and 17M followers on Instagram. Her Channel on youtube has the 32nd most subscribers worldwide. And she is also an activist and believes in gender equality.
3. German Garmendia
- Instagram – @germangarmendia – 15m followers
- YouTube – HolaSoyGerman – 43.3m subscribers
- Twitter – @GermanGarmendia – 12m followers
- Facebook – @germangarmendia – 21m followers
He’s one of the most popular YouTubers out there with over 14 million subscribers! He’s originally from Chile but he now lives in Los Angeles, California. German started his YouTube channel in 2011 and his first video was uploaded on December 19, 2010. The video is called “Hola soy German Garmendia” which means “Hello, I am German Garmendia.” He has two other YouTube channels: JuegaGerman, which is his gaming channel, and HolaSoyGermanMusica, which is his music channel. German is known for his funny videos, his vlogs, and his gaming videos.
4. Salice Rose
- Instagram – @salicerose – 15.7m followers
- YouTube – Salice Rose – 2.1m subscribers
- Twitter – @salice_roseee – 329k followers
- Facebook – @OfficialSaliceRose – 2.7m followers
Salice Rose created a reputation for herself online by producing amusing videos. She has lately seen a significant increase in her Instagram following, where she primarily publishes videos and also occasional photographs. Salice is multilingual and of Peruvian origin, despite the fact that she resides in California. She uploaded her first Instagram photo in 2013. Her videos usually focus on issues that affect young people.
5. Camila Coelho
- Instagram – @camilacoelho – 9.8m followers
- YouTube – Camila Coelho Português – 3.4m subscribers and Camila Coelho – 1.3m subscribers
- Twitter – @camilacoelho – 259k followers
- Facebook – @Camila Figueiredo Coelho– 2.5m followers
Camila Coelho, who was born in Brazil, is a well-known fashion blogger and influencer. When she was 14, she came to America, and her first employment was at the Dior beauty counter in Natick. This demonstrated her passion for beauty, and she progressed from that place to become a beautician.
6. Olalla Lopez
- Instagram – @caeliyt – 9.4m followers
- YouTube – CaELiKe – 15.7m subscribers
- Facebook – @CaELiKe – 5.2m followers
She has 15M subscribers on youtube and runs a popular vlog on youtube. She was one of the voices in the Spanish version of the well-known animated movie Trolls. She has received several accolades, namely two MTV Millennial Awards and a Mexican Nickelodeon Award.
7. Luisa Fernanda
- Instagram – @luisafernandaw – 17.9m followers
- YouTube – Luisa Fernanda W – 4.6m subscribers
- Twitter – @luisafernandaw – 1m followers
Luisa Fernanda is a popular Colombian influencer with a huge social media following. She’s been sharing her life and style with her fans for years, and they love her for it! Luisa is always up for trying new things and sharing her experiences with her followers, whether it’s a new fashion trend, a new beauty product, or even a new workout routine. Luisa is always looking for new ways to connect with her followers and make their day-to-day lives a little bit better.
8. Andrea Espada
- Instagram – @andreaespadatv – 6.1m followers
- YouTube – The Royalty Family – 17.6m subscribers
- Twitter – @Andreaespadatv – 302.2k followers
- Facebook – @AndreaEspadaTv – 6.8m followers
Andrea Espada creates amusing videos. She frequently provides her perspective on love and relationships. She started Instagram in 2013, where she posted several selfies, doodles of herself, and other entertaining videos. She relocated from Colombia to the U.s to pursue her ambition of a career in the entertainment industry. She has hosted Colombian game programs such as Esto es Guerra.
9. Bethany Mota
- Instagram – @bethanynoelm – 4.6m followers
- YouTube – Bethany Mota – 9.6m subscribers and Bethany’s Life – 1.9m subscribers
- Twitter – @BethanyMota – 4.7m followers
- Facebook – @Bethany Mota – 1.6m followers
Bethany Mota is a seasoned pro in the field of influencer marketing. In 2009, she started making “haul vids” on YouTube. She still creates similar films, as well as others on DIY, cuisine, travel, and fashion.
10. Marialejandra Marrero
- Instagram – @mariale – 6m followers
- YouTube – Mariale – 14.9m subscribers and Mar – 1.9m subscribers (English language)
- Twitter – @MarialeOficial – 1m followers
- Facebook – @marialeoficial – 2.7m followers
Marialejandra Marrero is most commonly referred to as Mariale. She makes videos on her Beauty YouTube channel, along with a few smaller ones. She also gives beauty advice to her social media fans. She currently lives in Los Angeles but is of Venezuelan origin. She is presently represented by CAA, a big talent agency. She received the Venezuelan “Cacique de Oro” award for greatest Venezuelan influencer in 2016. Marrero released her own lipstick brand, “Mariale,” in April 2017.
11. Gabriel Montiel Gutiérrez
- Instagram – @werevertumorro – 5.8m followers
- YouTube – Werevertumorro – 16.7m subscribers
- Twitter – @werevertumorro – 8.7m followers
- Facebook – @werevertumorro – 22m followers
Gabriel Montiel Gutiérrez is an established Mexican influencer known best for his Video channel Werevertumorro. His videos include vlogs, competitions, and pranks. Gabriel Montiel is also a football player and plays for a Mexican team.
12. Helena Bordon
- Instagram – @helenabordon – 1.3m followers
- Twitter – @helenabordon – 144.1k followers
Helena Bordon is a Brazilian fashion blogger and model. She has over 1.3 million followers on Instagram and is often considered one of the most stylish girls in Brazil. Helena’s blog is a mix of personal style, fashion tips, and travel adventures.
13. Sofia Vergara
- Instagram – @sofiavergara – 27.1m followers
- Twitter – @SofiaVergara – 8.7m followers
Sofia Vergara is a Colombian-American actress, model, and television producer. She is also an Instagram sensation with over 27 million followers. Sofia often posts photos and videos of her glamorous life, which includes plenty of red-carpet events and fashion shows.
14. Dulce Candy
- Instagram – @dulcecandy – 1m followers
- YouTube – Dulce Candy – 2.12m subscribers
- Twitter – @dulcecandy – 195.7k followers
- Facebook – @Dulce Candy – 842.8k followers
Dulce Candy is a Mexican-American YouTube star, fashion and beauty vlogger, and author. She has over 4 million YouTube subscribers and her videos have been viewed over 200 million times. Dulce’s channel is a mix of personal vlogs, beauty tutorials, and fashion lookbooks.
15 . Guillermo Díaz Ibañez
- Instagram – @willyrex – 8.7m followers
- YouTube – Willyrex – 17m subscribers and TheWillyrex – 18.5m subscribers
- Twitter – @WillyrexYT – 8.2m followers
- Facebook – @TheWillyrexOficial – 2.5m followers
Chilean comedian Guillermo Díaz Ibañez, aka Willyrex, is one of YouTube’s biggest stars, with over 17 million subscribers tuning in to watch his hilarious gaming videos. Willyrex is also a member of the popular “Los Polinesios” vlogging group, which includes some of Latin America’s and other top social media personalities.
16. Amara Leguízamon Pascagaza
- Instagram – @amara.aa – 4.7m followers
- YouTube – Amara That Linda – 8.4m subscribers
Paraguayan actress and model Amara Leguízamon Pascagaza is best known for her starring role in the telenovela “Los Ricos También Lloran.” But with over 4 million followers on Instagram, she’s also become a popular social media influencer in her own right, sharing fashion and beauty tips with her fans.
17. Samuel De Luque
- Instagram – @vegetta777 – 6.3m followers
- YouTube – VEGETTA777 – 33m subscribers
- Twitter – @vegetta777 – 8.7m followers
- Facebook – @Vegetta777paginaoficial – 4m followers
Colombian YouTuber Samuel De Luque is the creator of “Que Lo Que,” a popular comedy series that pokes fun at Latin American stereotypes. With over 33 million subscribers, De Luque is one of the region’s most popular YouTubers, and his videos have been viewed over 200 million times.
18. Massiel (Massy) Arias
- Instagram – @massy.arias – 2.7m followers
- Twitter – @mankofit – 73.1k followers
- Facebook – @manko.fit – 899k followers
Dominican fitness trainer Massiel Arias is one of Latin America’s most popular fitness influencers, with over 2.7 million followers on Instagram. Arias is best known for her inspirational posts and videos, which often feature her working out in spectacular locations around the world.
19. Nicole Guerriero
- Instagram – @nicoleguerriero – 1.8m followers
- YouTube – Nicole Guerriero – 2.8m subscribers
- Twitter – @nguerriero19 – 416.3k followers
- Facebook – @nguerriero19 – 630k followers
Nicole Guerriero is a popular YouTube personality and beauty influencer with over 2.7 million subscribers. The Miami-based vlogger is best known for her fashion and beauty tips, and her videos have been viewed over 100 million times.
20. Lejuan James
- Instagram – @lejuanjames – 2.6m followers
- YouTube – Lejuan James – 299k subscribers
- Twitter – @LeJuan__James – 113k followers
- Facebook – @TeamLejuanJames – 3.3m followers
Lejuan James is a popular comedian and social media personality with over 2.6 million followers on Instagram. The Puerto Rican-born James is best known for his hilarious videos and sketches, which often poke fun at Latin American stereotypes.
21. Tiffany Garcia (aka Tiffy Quake)
- Instagram – @tiffyquake – 1.3m followers
- YouTube – iHasCupquake – 6.9m subscribers
- Twitter – @iHasCupquake – 747.3k followers
- Facebook – @cupquake – 299k followers
Tiffany Garcia is a popular YouTuber and social media personality with over 1.5 million subscribers. The Puerto Rican-born Garcia is best known for her fashion and beauty tips, and her videos have been viewed millions of times. for more, you can check fake subscribers from your channel. Just enter your channel URL and the tool will scan your subscribers and show you which ones are fake. You can then choose to block or report them. This tool will help you keep your channel authentic and grow your audience organically.
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Frequently Asked Questions
What should I look for when choosing influencers for my brand?
Evaluate influencers on four key criteria: (1) Audience relevance — their followers should match your target customer profile demographically and psychographically; (2) Authentic engagement — engagement rate (likes+comments/followers) should be 2–6% for accounts under 500K; (3) Content quality — visual style, caption quality, and posting consistency should align with your brand standards; (4) Past brand partnership performance — ask for media kits showing CPM, story swipe-up rates, and click-through data from previous campaigns. Red flags: sudden follower spikes (bought followers), engagement pods inflating metrics, or misaligned audience demographics.
How much does influencer marketing cost?
Pricing varies by creator tier: nano-influencers (1K–10K followers) charge $50–$300 per post, micro-influencers (10K–100K) $300–$3,000, mid-tier (100K–500K) $3,000–$15,000, macro (500K–1M) $15,000–$50,000, and mega/celebrity (1M+) $50,000–$500,000+. Pricing also varies by platform (TikTok commands premiums for high-engagement, YouTube requires higher fees for production), content type (Reels/video cost 30–50% more than static posts), exclusivity periods, and usage rights (content you use in ads costs more). Always negotiate packages covering multiple content types rather than paying per individual piece.
How do I measure influencer campaign ROI?
Track influencer ROI through: unique promo codes tracking sales attributable to each creator, UTM-tagged landing page links in bio or Stories swipe-up, before/after brand search volume comparison, engagement metrics (reach × engagement rate vs. cost = CPE), story completion rates, and saves/shares as signals of content resonance. For brand awareness campaigns, compare CPM to your paid media benchmarks — quality influencer CPMs are typically $5–15 vs. $8–20 for paid social. For direct response, cost-per-acquisition is the north star metric.
What legal disclosures are required for influencer marketing?
FTC (US) guidelines require influencers to clearly disclose any material connection to the brand — paid partnerships, gifted products, or affiliate commissions. Required: #ad, #sponsored, or ‘Paid partnership with [Brand]’ placed prominently at the beginning of captions (not buried in #hashtag clouds). Instagram’s ‘Paid Partnership’ label satisfies FTC requirements. Similar regulations exist in UK (CAP Code), EU (UCPD), and Australia (ACCC). Violations can result in FTC fines for both the brand and the influencer. Brief all influencer partners on disclosure requirements and include compliance requirements in contracts.
Should I work with micro-influencers or macro-influencers?
The choice depends on your goals and budget. Micro-influencers (10K–100K followers) offer: 60% higher engagement rates than macro, more affordable pricing enabling wider brand exposure across many creators, stronger community trust and niche authority, and more willing creative collaboration. Macro-influencers provide: immediate mass reach for product launches, brand legitimacy through association with recognized personalities, and simpler campaign management (fewer individual relationships). The most effective strategy is often micro-influencer networks — working with 10–30 micro-influencers simultaneously creates more authentic, wider coverage at comparable cost to one macro-influencer campaign.
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By Guy Sheetrit
- Nov 12, 2022
By Guy Sheetrit
