Chances are this is the first time you’re reading about TF-IDF. It’s been a key component of Google’s search algorithms for some time now, and could be one of the crucial factors impacting your website’s rankings on SERPs. Let’s tell you more on how it’s calculated, what insight it can provide to content creators and … Read more
Marcel Casella
Content marketing is evolving and businesses are constantly increasing the budget to reach more customers and generate extra leads. Every minute, 1440 WordPress blogs are published, and 500 hours of content are uploaded to YouTube. These are huge numbers that businesses needs to capitalize upon. Here are top 6 tools that will help you to … Read more
Clint Butler
Content marketers don’t have it easy; they start their day with a 20 item to-do list, do it all, and end with another similar list. Then, there are many campaigns running in parallel, people to coordinate with and manage, and upcoming strategies to leverage. An 80 hour work week might not have been the reason … Read more
Greg LucasThe smart marketer out there knows how great content marketing can be for any digital brand. Trouble is that for small brands, it becomes difficult to keep on pumping in money for content marketing unless they get concrete results pretty quickly. That’s where I pitch in with help. In this guide, I will share 4 … Read more
Greg Lucas
Based on our most successful results and relationships, we looked at what those businesses and leaders did differently than others and discovered basic, simple commonalities in behavior between these diverse organizations.
These principles, when acted on, ultimately revealed themselves on our clients' bottom line. We believe that to withhold these revelations would be of the highest disservice to the health and strength of the businesses we're championing in marketing.
While these principles are basic and simple, they may not be easy for everyone. We've discovered not every business is prepared to or at the point where they can trust them to achieve their goals. What we do know is if an organization is prepared to dance within these principles, we have no doubt that we can win it together.
