Chances are this is the first time you’re reading about TF-IDF. It’s been a key component of Google’s search algorithms for some time now and could be one of the crucial factors impacting your website’s rankings on SERPs. Let’s tell you more about how it’s calculated, what insight it can provide to content creators and … Read more
Content marketing is evolving and businesses are constantly increasing their budget to reach more customers and generate extra leads. Every minute, 1440 WordPress blogs are published, and 500 hours of content are uploaded to YouTube. These are huge numbers that businesses need to capitalize upon. Here are the top 6 tools that will help you … Read more
Content marketers don’t have it easy; they start their day with a 20-item to-do list, do it all, and end with another similar list. Then, there are many campaigns running in parallel, people to coordinate with and manage, and upcoming strategies to leverage. An 80-hour workweek might not have been the reason you decided to … Read more
The smart marketer out there knows how great content marketing can be for any digital brand. The trouble is that for small brands, it becomes difficult to keep on pumping in money for content marketing unless they get concrete results pretty quickly. That’s where I pitch in with help. In this guide, I will share … Read more