The way brands get discovered is changing at a pace most marketing teams haven’t caught up with. Millions of people now ask ChatGPT, Perplexity, Claude, and Google’s AI Overviews for recommendations, comparisons, and solutions — and the brands those AI systems mention become the brands those users research, remember, and buy from. If your brand … Read more
Guy Sheetrit
Three AI search platforms, three different citation models, three distinct user bases. Here’s the definitive breakdown of Perplexity vs ChatGPT vs Google AI Overview for brands optimizing AI search visibility.
Guy Sheetrit
Zero-click searches are no longer an edge case — they’re the majority. Studies consistently show that more than 60% of Google searches now end without a single click to any website. If your SEO strategy is still built around “get the click,” you’re optimizing for a game that’s already changed. The real play is winning … Read more
Guy Sheetrit
The complete beginner’s guide to Generative Engine Optimization (GEO) — what it is, why it matters, and the exact steps to start getting your content cited by AI search engines.
Guy Sheetrit
After testing over 450 campaigns we have identified the key AI search ranking factors that determine visibility in AI search engines. Here is what actually works.
Guy Sheetrit
FAQPage schema is where most SEOs stop. AI optimization goes much further. This guide covers the advanced structured data types that signal authority to AI engines and drive citation in generative search results.
Guy Sheetrit
Every week another study claims a different AI search engine is “winning.” Perplexity fans say it’s more accurate. ChatGPT loyalists swear by its depth. Google, meanwhile, keeps shoving AI Overviews into results and calling it innovation. Who’s actually right? After running hundreds of queries across all three platforms in 2026, the answer is more nuanced … Read more
Guy Sheetrit
Every week another study claims a different AI search engine is “winning.” Perplexity fans say it’s more accurate. ChatGPT loyalists swear by its depth. Google, meanwhile, keeps shoving AI Overviews into results and calling it innovation. Who’s actually right? After running hundreds of queries across all three platforms in 2026, the answer is more nuanced … Read more
Guy Sheetrit
If you’ve been hearing “GEO” thrown around in SEO circles and wondering what it actually means for your business, this guide is for you. Generative Engine Optimization isn’t a rebrand of traditional SEO — it’s a distinct discipline with its own principles, tactics, and success metrics. The good news: starting now puts you ahead of … Read more
Guy Sheetrit
Financial services firms are invisible in AI search. This guide shows the exact GEO strategies that get finance content cited by ChatGPT, Claude, Perplexity, and other AI engines.
Guy Sheetrit