Category : GEO

GEO ROI: Proving the Business Value of AI Search Optimization

Every marketing investment needs a business case. GEO is no different — and right now, most companies running AI search optimization have no idea whether it’s working. They’re publishing content, crossing their fingers, and hoping AI engines pick it up. That’s not a strategy. That’s a prayer. This guide gives you the frameworks, metrics, and … Read more

Category : GEO

The State of GEO in 2026: Benchmark Data from 1,000+ Campaigns

Generative Engine Optimisation is no longer theoretical. Brands that began building AI citation authority in 2024 and 2025 are now seeing measurable traffic from Perplexity, ChatGPT, and Google’s AI Overviews. Brands that didn’t are asking the same question: “How far behind are we?” This report aggregates benchmark data from over 1,000 GEO campaigns managed by … Read more