AI search is changing the e-commerce funnel. The traditional path — search query, organic results, click through to product page, purchase — is being supplemented and in some categories replaced by AI-generated answers that recommend products directly. When a user asks “best noise-cancelling headphones under $200,” AI Overviews, Perplexity, and ChatGPT Search generate lists of … Read more
Guy Sheetrit
The question used to be: “Does my website rank on page one of Google?” The question in 2026 is increasingly: “Does ChatGPT mention my business when someone asks about my industry?” AI brand mentions are becoming a primary visibility metric, and most businesses have no systematic strategy for earning them. This guide explains exactly how … Read more
Guy Sheetrit
AI search engines don’t operate in a legal vacuum. Every time a large language model synthesises an answer from scraped web data, it makes decisions about personal data that regulators in Europe, California, and increasingly across the globe are watching very closely. GDPR, CCPA, and a growing patchwork of national AI regulations are reshaping how … Read more
Guy Sheetrit
The rise of AI-powered search has fundamentally changed what “good content” means. A page that ranked #1 on Google for three years may receive zero citations in ChatGPT responses. Meanwhile, a newer article with half the word count consistently gets cited across AI platforms. The difference, almost always, comes down to one thing: whether the … Read more
Guy Sheetrit
The Future of Search: Expert Predictions for 2027 and Beyond Search is undergoing its most profound transformation since Google launched in 1998. The convergence of large language models, multimodal AI, and shifts in user behaviour is redrawing the map of how information is found, consumed, and acted upon. For SEO professionals, marketers, and business owners, … Read more
Guy Sheetrit
Most GEO strategies are built around English. That’s understandable — English is the default language of SEO documentation, AI research, and digital marketing best practices. But if your business serves global markets, stopping at English means ceding entire continents of AI search visibility to less sophisticated competitors. Multi-language GEO is one of the highest-opportunity areas … Read more
Guy Sheetrit
You’ve invested in Generative Engine Optimization. You’ve restructured your content, added entity markup, and built topical authority. Now comes the question every SEO director eventually asks: how do you know if it’s actually working? GEO analytics is still a nascent field, but the measurement frameworks are maturing fast. In this guide, I’ll walk through the … Read more
Guy Sheetrit
Competing with Wikipedia in AI Search: How to Become the Authoritative Source Table of Contents Why Wikipedia Dominates AI Search — And How to Compete Decoding Wikipedia’s Authority Signals in AI Systems Building Authority Through Original Research and Data Entity Authority Building: Getting Into AI Knowledge Graphs Content Depth and Comprehensiveness: The Wikipedia Standard Building … Read more
Guy Sheetrit
GEO Case Study: How We Got a Client Cited in 87% of AI Search Results When a prospect asks ChatGPT, Perplexity, or Google’s AI Overviews for a recommendation in your industry, is your brand mentioned? For most businesses, the answer is no — and they don’t even know they’re invisible in what’s increasingly becoming the … Read more
Guy Sheetrit
Video Content GEO: How to Optimize Video for AI-Powered Search Summaries Video is no longer just a medium for human viewers. With the rise of AI-powered search engines like Google’s Search Generative Experience (SGE), Perplexity, and Bing Copilot, your video content is now being analyzed, summarized, and cited by machine intelligence. The game has changed … Read more
Guy Sheetrit