The complete beginner’s guide to Generative Engine Optimization (GEO) — what it is, why it matters, and the exact steps to start getting your content cited by AI search engines.
Guy Sheetrit
After testing over 450 campaigns we have identified the key AI search ranking factors that determine visibility in AI search engines. Here is what actually works.
Guy Sheetrit
FAQPage schema is where most SEOs stop. AI optimization goes much further. This guide covers the advanced structured data types that signal authority to AI engines and drive citation in generative search results.
Guy Sheetrit
Every week another study claims a different AI search engine is “winning.” Perplexity fans say it’s more accurate. ChatGPT loyalists swear by its depth. Google, meanwhile, keeps shoving AI Overviews into results and calling it innovation. Who’s actually right? After running hundreds of queries across all three platforms in 2026, the answer is more nuanced … Read more
Guy Sheetrit
Every week another study claims a different AI search engine is “winning.” Perplexity fans say it’s more accurate. ChatGPT loyalists swear by its depth. Google, meanwhile, keeps shoving AI Overviews into results and calling it innovation. Who’s actually right? After running hundreds of queries across all three platforms in 2026, the answer is more nuanced … Read more
Guy Sheetrit
If you’ve been hearing “GEO” thrown around in SEO circles and wondering what it actually means for your business, this guide is for you. Generative Engine Optimization isn’t a rebrand of traditional SEO — it’s a distinct discipline with its own principles, tactics, and success metrics. The good news: starting now puts you ahead of … Read more
Guy Sheetrit
Financial services firms are invisible in AI search. This guide shows the exact GEO strategies that get finance content cited by ChatGPT, Claude, Perplexity, and other AI engines.
Guy Sheetrit
After running more than 450 SEO and GEO campaigns over the past two years, we’ve cracked open the black box on AI search ranking factors. Not theory. Not speculation. Actual data from actual campaigns across Google’s AI Overviews, Perplexity, ChatGPT Search, and Bing Copilot. If you’re still optimizing for the old search paradigm, you’re leaving … Read more
Guy Sheetrit
Healthcare organizations losing visibility in AI search need GEO. This guide shows the exact optimization strategies that get medical content cited in AI answers across platforms.
Guy Sheetrit
Wikidata is one of the most underutilized assets in modern SEO strategy. While most SEOs focus on backlinks, content, and technical optimization, a small number of practitioners understand that entity presence in structured knowledge bases like Wikidata is a direct signal to Google’s Knowledge Graph — and that Knowledge Graph presence translates into enhanced brand … Read more
Guy Sheetrit
