When a user asks ChatGPT which security framework their startup should adopt, or asks Perplexity to explain the best approach to enterprise cloud migration, the AI doesn’t cite sources randomly. It’s running a credibility evaluation on every candidate source in its retrieval context and selecting the ones it trusts most. Understanding how that credibility evaluation … Read more
Guy Sheetrit
Most GEO discussions assume English. That’s a massive blind spot. AI search is global — ChatGPT handles queries in 95+ languages, Perplexity serves users across Europe and Asia, and Google’s AI Overviews are live in dozens of non-English markets. If your content strategy is English-only, you’re invisible in those markets regardless of how well-optimized your … Read more
Guy Sheetrit
Most GEO discussions assume English. That’s a massive blind spot. AI search is global — ChatGPT handles queries in 95+ languages, Perplexity serves users across Europe and Asia, and Google’s AI Overviews are live in dozens of non-English markets. If your content strategy is English-only, you’re invisible in those markets regardless of how well-optimized your … Read more
Guy Sheetrit
The next wave of search isn’t search at all. It’s an AI agent that a user asks to “research the best CRM for a 50-person B2B SaaS team, shortlist three options, and book demos with the top two.” That agent crawls the web, evaluates sources, synthesizes recommendations, and takes action — without a human reviewing … Read more
Guy Sheetrit
Cybersecurity firms have a unique GEO opportunity: threat intelligence content is highly cited by AI systems answering security queries. This guide shows how to build authoritative AI citation presence in your threat intelligence niche.
Guy Sheetrit
People don’t type keywords into AI—they have conversations. Your content needs to match how humans actually talk to AI assistants. This guide shows how to map your content strategy to real conversational query patterns.
Guy Sheetrit
Topical authority is the single biggest driver of AI citation rates. Sites that own a subject comprehensively get cited far more than sites with scattered coverage. This guide shows you exactly how to build topical authority for GEO.
Guy Sheetrit
Your brand earned strong AI citation rates—then slowly disappeared from AI answers. AI citation decay is real and predictable. This data-driven guide explains the mechanisms behind it and provides a prevention framework.
Guy Sheetrit
AI crawlers are rewriting the rules of search visibility. GPTBot, Google-Extended, PerplexityBot, Anthropic-AI — these bots don’t just index your pages, they interpret them, extract facts, and decide whether your brand deserves a citation in the next AI-generated answer. If you’re not actively managing AI search crawler access, you’re handing that decision entirely to the … Read more
Guy Sheetrit
Government agencies and public sector organizations are losing the AI search narrative. This guide shows how to build AI citation authority on policy content so your organization appears when citizens and journalists ask AI about the topics you govern.
Guy Sheetrit