AI assistants are becoming the new discovery layer for SaaS buying journeys. This guide covers exactly how to get your SaaS product cited in AI comparison responses — from entity definition content to third-party coverage strategies and schema markup that AI models can actually extract and use.
Guy Sheetrit
Clients don’t care about AI search citations — until you show them what those citations are worth. GEO (Generative Engine Optimization) has a measurement problem: the value is real, the revenue impact is traceable, but most agencies are still showing clients screenshots of ChatGPT mentions and calling it a deliverable. That’s not a dashboard. That’s … Read more
Guy Sheetrit
The majority of AI search traffic doesn’t happen in English. Spanish is the second most common language on the internet. German, French, Japanese, Arabic, and Mandarin represent hundreds of millions of AI-assisted search queries per month. Yet most cross-language GEO strategies — if they exist at all — are afterthoughts: machine-translated versions of English content, … Read more
Guy Sheetrit
The Generative Engine Optimization (GEO) playbook has been focused almost entirely on web content—getting your articles, landing pages, and knowledge base entries cited in AI search responses. That’s the right starting point. But there’s a parallel opportunity that most app developers and mobile product teams haven’t noticed yet: getting your app features, capabilities, and use … Read more
Guy Sheetrit
Your business identity is under a new kind of threat—one that doesn’t come from hackers or competitors, but from the AI systems your customers now trust more than search engines. As AI assistants like ChatGPT, Perplexity, Gemini, and Claude become primary research tools, they’re pulling information about your brand from across the web and synthesizing … Read more
Guy Sheetrit
Wikidata for SEO: Building Your Entity’s Knowledge Graph Presence In the age of AI-driven search, the entities that exist in structured knowledge bases have a fundamental advantage over those that don’t. Wikidata SEO — the practice of establishing and optimizing your brand’s representation in the Wikidata knowledge graph — has moved from an advanced tactic … Read more
Guy Sheetrit
AI Citations 101: Why Your Content Gets Ignored by AI and How to Fix It If you’ve been producing high-quality content for years and suddenly notice your traffic plateauing while competitors seem to dominate AI-generated answers, you’re facing one of the most significant shifts in search history. AI citations — the references that large language … Read more
Guy Sheetrit
A potential customer asks ChatGPT about your company. The AI responds with your name, your industry — and a claim that you had a major data breach in 2024, or that your CEO made controversial statements they never made, or that your company was acquired by a competitor. None of it is true. All of … Read more
Guy Sheetrit
Your clients are asking about AI search. They’ve read the headlines, they’ve watched ChatGPT replace Google for half their own research queries, and now they want to know: is what you’re doing for us working in AI search? If your current reporting can’t answer that, you have a problem — not just a communication problem, … Read more
Guy Sheetrit
When a user asks ChatGPT which security framework their startup should adopt, or asks Perplexity to explain the best approach to enterprise cloud migration, the AI doesn’t cite sources randomly. It’s running a credibility evaluation on every candidate source in its retrieval context and selecting the ones it trusts most. Understanding how that credibility evaluation … Read more
Guy Sheetrit