Technical SEO Audit: The 80-Point Checklist Used by Top Agencies A thorough technical SEO audit is the foundation of any serious search optimization strategy. While content and links get most of the attention, technical issues silently drain visibility for thousands of websites every day — crawl errors, slow load times, duplicate content, and broken indexing … Read more
Guy Sheetrit
AI Citations 101: Why Your Content Gets Ignored by AI and How to Fix It If you’ve been producing high-quality content for years and suddenly notice your traffic plateauing while competitors seem to dominate AI-generated answers, you’re facing one of the most significant shifts in search history. AI citations — the references that large language … Read more
Guy Sheetrit
A potential customer asks ChatGPT about your company. The AI responds with your name, your industry — and a claim that you had a major data breach in 2024, or that your CEO made controversial statements they never made, or that your company was acquired by a competitor. None of it is true. All of … Read more
Guy Sheetrit
Google AI Overviews are rewriting the rules of technical SEO. A page that ranks #1 for a query can be completely ignored by the AI Overview while a #7 result becomes the primary cited source. The difference isn’t domain authority or backlink count — it’s technical architecture. It’s how your content is structured, marked up, … Read more
Guy Sheetrit
Your clients are asking about AI search. They’ve read the headlines, they’ve watched ChatGPT replace Google for half their own research queries, and now they want to know: is what you’re doing for us working in AI search? If your current reporting can’t answer that, you have a problem — not just a communication problem, … Read more
Guy Sheetrit
Astro’s Islands Architecture is reshaping how content-driven sites are built, delivering Core Web Vitals performance that traditional frameworks struggle to match. This complete guide covers Astro’s SEO capabilities, structured data implementation, and when to choose it over Next.js.
Guy Sheetrit
When a user asks ChatGPT which security framework their startup should adopt, or asks Perplexity to explain the best approach to enterprise cloud migration, the AI doesn’t cite sources randomly. It’s running a credibility evaluation on every candidate source in its retrieval context and selecting the ones it trusts most. Understanding how that credibility evaluation … Read more
Guy Sheetrit
When a user asks ChatGPT which security framework their startup should adopt, or asks Perplexity to explain the best approach to enterprise cloud migration, the AI doesn’t cite sources randomly. It’s running a credibility evaluation on every candidate source in its retrieval context and selecting the ones it trusts most. Understanding how that credibility evaluation … Read more
Guy Sheetrit
Poor font loading strategy is one of the most overlooked causes of bad Core Web Vitals scores. This guide explains exactly how web fonts trigger CLS and LCP issues and provides specific implementation techniques to eliminate font-related performance problems.
Guy Sheetrit
When your stack returns JSON via GraphQL instead of pre-rendered HTML, you inherit a set of SEO challenges that require deliberate architectural solutions. This technical guide covers rendering strategies, structured data, and crawl management for GraphQL-powered sites.
Guy Sheetrit