By Guy Sheetrit, CEO of Over The Top SEO Video in the AI Search Era Video has long been the engagement king of digital content — but until recently, it was largely opaque to AI search systems. Text can be indexed and cited. Audio and video require interpretation. That gap is closing fast. Google’s multimodal … Read more
Guy Sheetrit
By Guy Sheetrit, CEO of Over The Top SEO The SEO Problem with Pagination Pagination creates a set of interrelated challenges that affect nearly every aspect of technical SEO: crawl budget, duplicate content, link equity distribution, and content discoverability. For large e-commerce sites with thousands of category pages, or news publishers with decades of archived … Read more
Guy Sheetrit
By Guy Sheetrit, CEO of Over The Top SEO Why Healthcare Content Faces Unique GEO Challenges Healthcare is the highest-stakes category in AI search. When a user asks ChatGPT, Perplexity, or Google AI Overviews about symptoms, treatments, medications, or medical procedures, the AI engine applies its most conservative citation criteria — because the consequences of … Read more
Guy Sheetrit
Explore how AI agents are transforming search by 2027: agentic search behaviors, autonomous decision-making, llms.txt, and what SEO strategies remain effective in the AI agent era.
Guy Sheetrit
Complete guide to HTTPS migration for SEO. Learn how to move from HTTP to SSL/TLS without losing rankings, traffic, or link equity with this step-by-step technical implementation checklist.
Guy Sheetrit
Learn semantic density optimization techniques to write content that AI engines cite, understand, and surface in generative search results. Master entity richness, factual density, and conceptual completeness.
Guy Sheetrit
Master HTTP status codes for SEO: 301 vs 302 redirects, fixing 404 errors, managing 5xx server errors, and optimizing crawl budget. Complete technical guide with actionable recommendations.
Guy Sheetrit
Master canonical tags to eliminate duplicate content issues, consolidate link equity, and give Google clear crawl signals. Complete implementation guide covering e-commerce, international sites, and content syndication.
Guy Sheetrit
A technical SEO audit is the diagnostic foundation of any serious organic search program. Without it, you’re optimizing content and building links on top of infrastructure problems that will cap your results regardless of how much work you put in. Technical issues — crawl blocks, duplicate content, Core Web Vitals failures, broken canonicals — don’t … Read more
Guy Sheetrit
Headless CMS adoption has accelerated sharply — Contentful, Sanity, Strapi, and similar platforms now power thousands of enterprise websites. The pitch is compelling: developers get flexibility, marketers get structured content, and front-end teams can build in React, Vue, or whatever they want. But there’s a problem most adoption teams discover only after launch: headless CMS … Read more
Guy Sheetrit