A detailed GEO case study showing exactly how we increased one client’s AI search citation rate from 12% to 87% in four months — with the specific tactics, timelines, and measurable results.

Author credibility is now a direct input into AI citation decisions. Here’s how to implement Author schema, build E-E-A-T signals, and make your authors recognisable to AI models — so your content gets cited.

GEO is full of misconceptions. We debunk the 10 most dangerous myths about Generative Engine Optimization so you can stop wasting budget and start getting cited by AI search engines.

Content Authority Signals: What Makes AI Engines Trust Your Content When ChatGPT answers a question about your industry, it doesn’t cite content randomly. It cites content it “trusts” — content that exhibits the signals large language models have learned to associate with accuracy, credibility, and authoritative expertise. Understanding these content authority signals for AI trust … Read more

AI Brand Mentions: Tracking and Growing Presence in AI Conversations The search landscape has fundamentally shifted. Millions of people now bypass Google entirely, turning to ChatGPT, Gemini, Perplexity, and Claude to research products, compare services, and make purchasing decisions. In this new paradigm, the question isn’t just “do you rank on page one?” — it’s … Read more

Zero-click searches now account for over 60% of all Google queries. This guide explains how to optimise for visibility and brand impact even when users never leave the SERP.