Information Architecture for AI: Structuring Sites So AI Can Cite You Something fundamental shifted in how people find information online. In 2024, over 40% of 18-34 year-olds started their search with an AI chatbot rather than Google. By 2026, that number crossed 60%. And here’s what most SEO teams haven’t internalized yet: AI citation isn’t … Read more
Guy Sheetrit
Comprehensive guide to site speed optimization technical 2026 — practical strategies, expert insights, and actionable implementation steps for 2026. Learn exactly what works with AI search in today’s landscape.
Guy Sheetrit
Canonical Tags: The Definitive Guide to Solving Duplicate Content Duplicate content is one of the most persistent technical SEO problems I see across enterprise websites. And yet, in 2026, the solution — canonical tags — is still wildly misunderstood, misapplied, and often completely ignored by teams that should know better. Here’s the reality: if your … Read more
Guy Sheetrit
Comprehensive guide to Claude AI Anthropic search brand citations — practical strategies, expert insights, and actionable implementation steps for 2026. Learn exactly what works with AI search in today’s landscape.
Guy Sheetrit
Comprehensive guide to Microsoft Copilot search optimization — practical strategies, expert insights, and actionable implementation steps for 2026. Learn exactly what works with AI search in today’s landscape.
Guy Sheetrit
Comprehensive guide to international SEO hreflang implementation — practical strategies, expert insights, and actionable implementation steps for 2026. Learn exactly what works with AI search in today’s landscape.
Guy Sheetrit
Comprehensive guide to GEO e-commerce AI shopping assistants — practical strategies, expert insights, and actionable implementation steps for 2026. Learn exactly what works with AI search in today’s landscape.
Guy Sheetrit
AI search is changing the e-commerce funnel. The traditional path — search query, organic results, click through to product page, purchase — is being supplemented and in some categories replaced by AI-generated answers that recommend products directly. When a user asks “best noise-cancelling headphones under $200,” AI Overviews, Perplexity, and ChatGPT Search generate lists of … Read more
Guy Sheetrit
The question used to be: “Does my website rank on page one of Google?” The question in 2026 is increasingly: “Does ChatGPT mention my business when someone asks about my industry?” AI brand mentions are becoming a primary visibility metric, and most businesses have no systematic strategy for earning them. This guide explains exactly how … Read more
Guy Sheetrit
Schema markup — also called structured data or JSON-LD — is the layer of information that turns a plain HTML page into a machine-readable document. It’s been a part of SEO for over a decade, but in 2026, with AI search engines synthesising answers from web content, schema markup has become one of the highest-leverage … Read more
Guy Sheetrit