Most internal linking strategies fail at the same point: they treat all pages as equal nodes in a PageRank graph, moving link equity around without regard for the searcher’s actual intent. The result is a site that has internal links everywhere but converts nowhere and ranks inconsistently. Search intent internal linking fixes this by aligning … Read more
Guy Sheetrit
Your brand earned strong AI citation rates—then slowly disappeared from AI answers. AI citation decay is real and predictable. This data-driven guide explains the mechanisms behind it and provides a prevention framework.
Guy Sheetrit
AI crawlers are rewriting the rules of search visibility. GPTBot, Google-Extended, PerplexityBot, Anthropic-AI — these bots don’t just index your pages, they interpret them, extract facts, and decide whether your brand deserves a citation in the next AI-generated answer. If you’re not actively managing AI search crawler access, you’re handing that decision entirely to the … Read more
Guy Sheetrit
Government agencies and public sector organizations are losing the AI search narrative. This guide shows how to build AI citation authority on policy content so your organization appears when citizens and journalists ask AI about the topics you govern.
Guy Sheetrit
Why GEO Needs Its Own Testing Framework In traditional SEO, A/B testing content changes is well-established: update a meta description, monitor CTR changes in Google Search Console. Adjust a title tag, measure ranking movement over 2–4 weeks. The feedback loop is reasonably fast and the metrics are clear. Generative Engine Optimization (GEO) needs a fundamentally … Read more
Guy Sheetrit
The Case for Automated Technical SEO Audits at Scale Managing the technical health of a single website is challenging enough. Managing 100 is a fundamentally different operational problem — one that manual processes simply cannot solve at the required frequency. Technical issues that take a week to surface in a manual audit can cost a … Read more
Guy Sheetrit
Why Model Distillation Is the Next Frontier of GEO Most brands obsess over ranking in large AI models like GPT-4, Claude, and Gemini. But a rapidly expanding category of AI — smaller, faster, on-device models — is now handling billions of queries daily. These models run inside mobile assistants, browser plugins, customer service chatbots, and … Read more
Guy Sheetrit
A managing partner at a mid-sized litigation firm recently described a pattern their intake team had started noticing: prospective clients arriving pre-briefed. Not just having done basic Google research, but having conducted structured legal research conversations with ChatGPT and Perplexity, generating questions about statute of limitations, burden of proof, and damages calculations — and sometimes … Read more
Guy Sheetrit
Large publishers — media companies, e-commerce platforms, B2B content hubs — face a problem that small sites never encounter: their sheer scale works against them. With 10,000, 50,000, or 500,000+ URLs, disorganized site architecture becomes a crawl nightmare, a PageRank black hole, and a topical authority disaster all at once. The solution is deliberate tiered … Read more
Guy Sheetrit
In 2025, a mid-sized B2B SaaS company noticed something strange: revenue was climbing, but their organic search traffic was flat. The culprit — or rather, the hero — was an invisible channel: AI-referred traffic from ChatGPT, Perplexity, and Google’s AI Overviews. The company had been cited repeatedly in AI-generated answers, but had no attribution model … Read more
Guy Sheetrit