Link building has been declared dead approximately seventeen times in the past decade. It isn’t dead. But the version of link building that worked in 2015 — or even 2022 — is completely unrecognisable compared to what drives results today. The gap between effective and ineffective link building has never been wider. Brands still running … Read more
Guy Sheetrit
The era of AI search has created a new currency in digital marketing: proprietary data. While the race to publish AI-optimised content intensifies, the brands winning citations from ChatGPT, Perplexity, Google’s AI Overviews, and Claude share one common asset — they own information that no one else has. This is the core insight behind AI … Read more
Guy Sheetrit
Most SEO “testing” isn’t testing at all. It’s educated guessing backed by gut feeling and selective data cherry-picking. A content writer recommends rewriting the H1 because “it sounds more compelling.” A developer suggests lazy loading images because “it should help speed.” An SEO manager changes the meta description and declares victory when rankings improve the … Read more
Guy Sheetrit
SEO agencies spent two decades learning how to price their services. Monthly retainers, project fees, performance-based contracts — the models evolved, benchmarks stabilized, and clients developed baseline expectations. GEO is different. There’s no established pricing convention, clients don’t know what GEO is worth, and agencies are either leaving money on the table by undercharging or … Read more
Guy Sheetrit
Most content teams are producing the same amount of work as they were five years ago while the demand for content has multiplied tenfold. The math doesn’t work. You cannot outproduce the content economy by simply writing more blog posts. The only sustainable path forward is a content repurposing strategy that extracts maximum value from … Read more
Guy Sheetrit
Zero-click searches now dominate Google. Here’s how to turn SERP features, AI Overviews, and featured snippets into brand wins even without traffic.
Guy Sheetrit
The brands generating 40% more revenue than their competitors aren’t working 40% harder. They’re working differently. AI personalization has crossed the threshold from competitive advantage to baseline expectation — and companies that haven’t implemented it are watching their conversion rates, average order values, and customer lifetime values erode in real time. This isn’t a future … Read more
Guy Sheetrit
The definitive Google Ads strategy guide for 2026: Performance Max, AI bidding, audience signals, and the tactics that actually drive ROI.
Guy Sheetrit
Google’s shift to mobile-first indexing wasn’t a trend — it was a reckoning. Since 2019, the search giant has been systematically restructuring how it crawls, indexes, and ranks websites, and by 2026, the mobile version of your site isn’t just a version. It is the version. If your mobile SEO strategy still amounts to “we … Read more
Guy Sheetrit
TEST CONTENT
Guy Sheetrit
Based on our most successful results and relationships, we looked at what we did differently than others and discovered basic, simple commonalities in design and development between these diverse organizations.
These principles, when acted on, ultimately revealed themselves on our clients' bottom line. We believe that to withhold these revelations would be of the highest disservice to the health and strength of the businesses we're championing with our apps.
While these principles are basic and simple, they may not be easy for everyone. We've discovered not every business is prepared to or at the point where we can trust them to achieve their goals. What we do know is if an organization is prepared to dance within these principles, we have no doubt that we can win it together.