Sora AI video from OpenAI is reshaping whats possible for marketing content production – but most teams are using it wrong. Heres the real breakdown of capabilities, limitations, and workflow integration.
Guy Sheetrit
Learn the exact prompt engineering techniques that control what AI engines say about your brand. Data-backed strategies from 2,000+ client campaigns.
Guy Sheetrit
Technical SEO for Shopify requires specific optimizations beyond basic SEO. From site speed to structured data, we cover everything you need.
Guy Sheetrit
Your AI search rankings might swing 50 positions in a week without any changes. That is not a bug. It is how AI search works.
Guy Sheetrit
Account-based marketing targets specific high-value accounts with personalized campaigns. Enterprise companies using ABM see 40 percent higher deal values.
Guy Sheetrit
Traditional analytics tells you what happened. AI analytics predicts what will happen. Here is why leading enterprises are making the switch.
Guy Sheetrit
Generative Engine Optimization (GEO) is only as effective as your ability to measure it. Unlike traditional SEO — where rankings, traffic, and click-through rates provide clear feedback loops — AI search optimization requires entirely new measurement frameworks. AI engines don’t produce rankable blue links. They produce generated responses, citations, and brand mentions in contexts that … Read more
Guy Sheetrit
Edge SEO transforms how you deploy search optimizations. By running code at Cloudflare network edge, you can push live changes in seconds not days.
Guy Sheetrit
After running more than 100 A/B tests across landing pages in industries ranging from SaaS to e-commerce to professional services, certain patterns emerge. Consistently they’ve become laws. Other assumptions — sacred cows of conversion rate optimization (CRO) — get shattered repeatedly. This case study compiles the most important lessons from 100+ landing page A/B testing … Read more
Guy Sheetrit
Your content exists in an AI training set whether you like it or not. When ChatGPT, Claude, Gemini, or any other AI system generates responses about your industry, it draws from sources it considers authoritative. The question isn’t whether your content gets used—it’s whether it’s used as a trusted reference or dismissed as noise. AI … Read more
Guy Sheetrit
Based on our most successful results and relationships, we looked at what we did differently than others and discovered basic, simple commonalities in design and development between these diverse organizations.
These principles, when acted on, ultimately revealed themselves on our clients' bottom line. We believe that to withhold these revelations would be of the highest disservice to the health and strength of the businesses we're championing with our apps.
While these principles are basic and simple, they may not be easy for everyone. We've discovered not every business is prepared to or at the point where we can trust them to achieve their goals. What we do know is if an organization is prepared to dance within these principles, we have no doubt that we can win it together.