Table of Contents 1. Crawlability and Indexability 2. Site Structure and Internal Linking 3. Page Speed Optimization 4. Mobile Optimization 5. Meta Tags and On-Page Elements 6. HTTPS and Security 7. Structured Data and Schema A technical SEO audit is the foundation of any successful search optimization strategy. Without a solid technical foundation, even the … Read more
Guy Sheetrit
Everyone in digital marketing is talking about GEO — Generative Engine Optimization — but ask most teams to show you their GEO numbers. You’ll get a blank stare. We have decades of SEO measurement infrastructure: rankings, organic traffic, impressions, CTR, conversions. GEO measurement is still being invented in real time. This is the framework I’ve … Read more
Guy Sheetrit
Third-party cookies are effectively dead for most practical purposes — phased out by Safari and Firefox years ago, and Chrome’. S evolving privacy model has significantly reduced their utility even where they nominally persist. The attribution models that most marketing teams built their entire analytics stack on no longer function as designed. The good news: … Read more
Guy Sheetrit
I’ve spent six months running the same marketing tasks across Claude, ChatGPT, and Gemini. Not cherry-picked demos — real work. Email sequences, campaign briefs, competitive research, ad copy, social content, long-form articles, keyword analysis, data interpretation, strategy documents. The results are more nuanced than most comparison posts admit. Here’s what I found, category by category. … Read more
Guy Sheetrit
Google Search Console is the most underused free tool in SEO. Most teams check it occasionally, look at impressions and clicks, maybe troubleshoot a crawl issue, then close the tab. Meanwhile, the data sitting in GSC — if you know how to read it — can tell you which pages are bleeding impressions without clicks, … Read more
Guy Sheetrit
AI search engines hallucinate. They make things up — and sometimes, what they make up is about your brand. A customer asks ChatGPT about your return policy and gets fabricated information. A prospect asks Perplexity if your company is trustworthy and receives a confident, entirely wrong answer. This is the new brand risk most companies … Read more
Guy Sheetrit
Contents toggle table of contents what is schema markup? core schema types every site needs organization and person schema content-type specific schema local seo schema types faq schema and voice search implementing schema correctly frequently asked questions table of contents 1. What is Schema Markup? 2. Core Schema Types Every Site Needs 3. Organization and … Read more
Guy Sheetrit
Learn why AI systems ignore your content and discover the optimization strategies that make your brand unavoidable in AI-generated responses.
Guy Sheetrit
Contents Toggle Table of Contents How B2B Buyers Are Using AI in Research Where GEO Fits in Complex B2B Sales Cycles The Content B2B AI Systems Actually Cite Authority Building for B2B GEO B2B Topic Cluster Strategy for AI Visibility Measuring B2B GEO Impact on Pipeline B2B GEO vs Account-Based Marketing: How They Work Together … Read more
Guy Sheetrit
Stop posting and praying. This framework shows how to build a social media strategy that actually generates revenue in 2026.
Guy Sheetrit
Based on our most successful results and relationships, we looked at what we did differently than others and discovered basic, simple commonalities in design and development between these diverse organizations.
These principles, when acted on, ultimately revealed themselves on our clients' bottom line. We believe that to withhold these revelations would be of the highest disservice to the health and strength of the businesses we're championing with our apps.
While these principles are basic and simple, they may not be easy for everyone. We've discovered not every business is prepared to or at the point where we can trust them to achieve their goals. What we do know is if an organization is prepared to dance within these principles, we have no doubt that we can win it together.