Managing expectations is a big part of SEO freelancing. Clients want a consistent and reliable (repeatable!) experience and for good reason – a good SEO freelancer doesn´t come cheap. We’ve spoken at length about the nature of SEO in that it is a changing and rapidly evolving subset of marketing. This is all easily understood … Read more
Guy Sheetrit
Table of Contents toggle things people don´t know about search engine marketing forget bing, it’s all about google seo is too technical! you can still stuff keywords footers galore! search engine marketing is optional seo won’t benefit the rest of my marketing team 1. Content Marketing 2. PPC 3. Business Development 4. Branding and the … Read more
Guy Sheetrit
You know full well that you’re hitting the targets you need for SEO success, but does your boss? It’s a nightmare situation that many experienced SEOs have been through before. The technical and long-term nature of SEO can make it difficult to report. We all have to show our work at the end of the … Read more
Guy Sheetrit
2023 has brought exciting changes to the SEO world. It’s a fast-moving game as what have been considered SEO Best Practices change continuously. Today we will list a few methods and techniques that have grown in prominence since the turn of the year. Table of Contents Toggle Content Aggregation Mobile Optimization Long-form Content Semantic Search … Read more
Guy Sheetrit
Social media and SEO are becoming increasingly entwined and relevant to each other. While it was previously the case that these two areas were separate and did not have popular overlap the increase in the number of social media platforms. The spread of their use has pushed these two areas together. It is now the … Read more
Guy Sheetrit
Today we’ll be going over how and why to incorporate the Bing Search Engine into your overall marketing strategy, and whether this search site merits attention. For a deeper dive, explore our guide on Voice Search SEO. It’s fair to say that as time goes on, more and more channels are made available to marketers. It can … Read more
Guy Sheetrit
Refining and updating your SEO techniques is the name of the game if you want to stay competitive. Today we’ll go over five Google AdWords tweaks you can use to optimize your campaigns. These are by no means outlandish advanced techniques. They are instead helpful tips on the basics to ensure that you aren’t making any … Read more
Guy Sheetrit
It’s a fair and very human fact that we all love tracking positive performance trends and details of the improvement. This is only one side of the coin however. It’s critical that a marketer keeps up to date with any negative themes that emerge from their reporting. As the saying goes, “a stitch in time … Read more
Guy Sheetrit
Google Analytics has always been the cornerstone of working your SEO magic on the world’s biggest search engine. Many SEO has done great work through the platform and the customization and in-depth analytics available make it invaluable in managing a successful campaign. What hasn’t been so great is the lack of a demo account. This … Read more
Guy Sheetrit
There’s an elephant in the room, but no one wants to talk about it. The internet landscape is vast and varied but still dominated by the giant that is Google. For a deeper dive, explore our guide on Important Google Next Responsive. We’ll talk today about keyword referrals and Google’s actions to control information. Especially information … Read more
Guy Sheetrit
Based on our most successful results and relationships, we looked at what we did differently than others and discovered basic, simple commonalities in design and development between these diverse organizations.
These principles, when acted on, ultimately revealed themselves on our clients' bottom line. We believe that to withhold these revelations would be of the highest disservice to the health and strength of the businesses we're championing with our apps.
While these principles are basic and simple, they may not be easy for everyone. We've discovered not every business is prepared to or at the point where we can trust them to achieve their goals. What we do know is if an organization is prepared to dance within these principles, we have no doubt that we can win it together.