OTT Blog

Ecommerce can improve sales by storytelling in their displays. Research shows that storytelling is the most effective way of capturing people’s attention and transferring information to long term memory. A display by Seneca college creates a story of traveling through an airport without the use of mannequins. Berluti uses a Batman shadow to imply that their clothing will allow people...

Every single business in this world has the motive to sell something. In any transaction, there is usually something being bought and something being sold. That is the mantra of what business is built on. Therefore, all successful businesses need to be able to sell their products or their services. That is just how it works. The human mind works...

If you know what you are looking for when searching for images, then this task will be easy either way. Everyone likes to have a nice photo that they can use for themselves in a multitude of different ways. There are many creative people out there that settle for a free picture as a marketing tool because it fits what...

Amazon is absolutely incredible and is taking up so many different sectors in the world. It seems as if they have their footprints in so many different things globally. Jeff Bezos, the CEO, is so smart with his decisions and they continue to amaze investors. They are acquiring huge companies and continuing their own growth. Now, there are getting into...

If you are a small business owner, you know that you are competing against the large businesses that have much more resources than you. In that, you know that you can never provide your business with the type of resources that these other companies can. However, you can be creative and use the power of marketing in the same kind...

A viral ad campaign is one that is sufficiently funny, memorable or well-liked that it starts to spread on its own amongst individuals rather than just being broadcast by its originator. A great example is Dos Equis? Most Interesting Man In The World, the over-the-top exemplar of charisma, charm and sophistication whonquickly took on a memetic life of his own....