Category : Commentary

The Ultimate Guide to Viral Campaigns

A viral ad campaign is one that is sufficiently funny, memorable or well-liked that it starts to spread on its own amongst individuals rather than just being broadcast by its originator. A great example is Dos Equis? Most Interesting Man In The World, the over-the-top exemplar of charisma, charm and sophistication whonquickly took on a … Read more

Category : Online marketing

Understanding Search Engines: What They Do, How They Work, and Which Are the Top Ones Out There

Understanding Search Engines: What They Do, How They Work, and Which Are the Top Ones Out There

Google/To Google: Transitive Verb – To use the Google search engine to obtain information about (someone or something) on the World Wide Web (Merriam Webster) Google: Verb – to type words into the search engine Google® in order to find information about someone or something (Oxford Learner’s Dictionary) Google: (Verb) – “…commonly refers to searching … Read more