OTT Blog

The Most Underrated Search Engines That Aren’t Google It’s an easy mistake to focus your efforts solely on the Google search engine at the expense of everything else. They have the majority of the traffic, right? The fact is that you can work with a large range of other search engines out there to improve the results of your SEO efforts. Some...

Myths that Seo Marketing Experts Must Struggle With SEO is a constantly changing world. There is a constant struggle between major players. On one side we have Google who is pushing their own advertising methods through algorithmic changes. On the other side there are canny marketers and SEOs who game the system and will never stop. It comes down to a...

2018 is finally here, which means it’s time for Google to once again update its mysterious search algorithm – you know, the one that provides the most relevant search results. But how does this affect SEO pundits and professionals worldwide? For starters, they need to stay abreast of the latest developments and trends so they can incorporate them later into...

SEO is not getting any easier. Getting quality backlinks continues to be a major requirement for great SEO, and also continues to be a major challenge for most digital markers. Influencer marketing, to a great extent, has been a source of tremendous leverage for marketers, and the benefits are out there for the taking even in terms of backlink building...

Marketing, particularly when you’re stuck in a saturated market, often becomes more about breaking the pattern than anything else. You can break the pattern by exploring new content themes, or do something more adventurous. Including videos in your emails, if you’ve not done so earlier, can be a big decision. That’s because you will eventually need to plan on a...

Reviews play a crucial role in improving the visibility and reputation of your business on Google. Especially for local businesses, most of the top organic listings are occupied by sites having good business reviews. People always have a tendency to follow. Our actions are dependant on the actions of others. We believe the product or service to be good if...