October 1, 2018 Commentary
Advertising is such a huge part of business in the modern world. Part of that comes down to the massive amount of options that businesses have to actually get the...
September 27, 2018 Commentary
June 20, 2018 Uncategorized
Gone are the days when you could afford to ignore the internet. Let’s get this straight: Online marketing is overtaking traditional marketing, but in many ways, it’s no different. While there are multiple facets to growing a business, one of the most critical is an online marketing strategy. Nowadays, most people prefer to make their purchases online. That being the...
May 28, 2018 Web Design
We live in a world where tech seems to advance by leaps and bounds on an almost daily basis. However, it is design that constitutes the driving force behind it, the one that powers it up and shapes it. Design is the philosophy and concept behind the tangibility of invention, and just as it has in every other field, the...
April 18, 2018 Advanced SEO Techniques, Brand development, Business advice, Online marketing, Uncategorized
Google Photos for Businesses; Is it worth it? Although the Google Business Photos program has been around for quite some time now, it has not been embraced with lots of enthusiasm by the business community. There has been a fear that it is just gimmicky. Others say that there are factor that are more important for ranking than a bunch...
April 13, 2018 Link Building
Ask an SEO expert about link building and you will receive multiple responses – that it is an essential SEO skill; that it combines various skills like psychology, content, marketing, sales, and programming; that it is key to improving search engine traffic, and so on and so forth. According to a 2017 Search Engine Land study, Google considers backlinks to...
April 9, 2018 Business advice, Online marketing
Digital marketers have a tough deal cut out for them. Trends keep on changing, campaigns keep on becoming more complex, and the scope of work for them keeps on expanding. To stay in sync with times, to automate their repetitive work, and to get things done quickly (and for free), digital marketers need to be aware of the best in...
April 5, 2018 Video Marketing
Small businesses need to focus their marketing efforts on platforms and channels where most of their users are. For most businesses, this search culminates into video marketing. Here are some stats that will drive home the point: More than 5 billion videos are watched on YouTube everyday. 500 million+ people watch Facebook videos everyday. Snapchat generates 10 billion video views...
