June 20, 2018

Gone are the days when you could afford to ignore the internet. Let’s get this straight: Online marketing is overtaking traditional marketing, but in many ways, it’s no different. While there are multiple facets to growing a business, one of the most critical is an online marketing strategy. Nowadays, most people prefer to make their purchases online. That being the...

 Google Photos for Businesses; Is it worth it? Although the Google Business Photos program has been around for quite some time now, it has not been embraced with lots of enthusiasm by the business community. There has been a fear that it is just gimmicky. Others say that there are factor that are more important for ranking than a bunch...

April 13, 2018

Ask an SEO expert about link building and you will receive multiple responses – that it is an essential SEO skill; that it combines various skills like psychology, content, marketing, sales, and programming; that it is key to improving search engine traffic, and so on and so forth. According to a 2017 Search Engine Land study, Google considers backlinks to...

April 5, 2018

Small businesses need to focus their marketing efforts on platforms and channels where most of their users are. For most businesses, this search culminates into video marketing. Here are some stats that will drive home the point: More than 5 billion videos are watched on YouTube everyday. 500 million+ people watch Facebook videos everyday. Snapchat generates 10 billion video views...