Poor font loading strategy is one of the most overlooked causes of bad Core Web Vitals scores. This guide explains exactly how web fonts trigger CLS and LCP issues and provides specific implementation techniques to eliminate font-related performance problems.
Guy Sheetrit
The wall between SEO and e-commerce strategy has collapsed. It started eroding when Google Shopping Ads ate organic product results. It finally fell when AI search systems began generating direct product recommendations in response to buying queries. In 2026, if your e-commerce brand treats SEO as a separate team from your product and merchandising strategy, … Read more
Guy Sheetrit
The wall between SEO and e-commerce strategy has collapsed. It started eroding when Google Shopping Ads ate organic product results. It finally fell when AI search systems began generating direct product recommendations in response to buying queries. In 2026, if your e-commerce brand treats SEO as a separate team from your product and merchandising strategy, … Read more
Guy Sheetrit
When your stack returns JSON via GraphQL instead of pre-rendered HTML, you inherit a set of SEO challenges that require deliberate architectural solutions. This technical guide covers rendering strategies, structured data, and crawl management for GraphQL-powered sites.
Guy Sheetrit
Marketing teams are spending more on AI tools than ever, but most can’t tell you whether it’s working. The 2025 Gartner Marketing AI Survey found that 71% of CMOs reported significant AI tool investments, but only 23% had a structured framework for measuring the return. That gap is a business problem — and it’s fixable … Read more
Guy Sheetrit
Marketing teams are spending more on AI tools than ever, but most can’t tell you whether it’s working. The 2025 Gartner Marketing AI Survey found that 71% of CMOs reported significant AI tool investments, but only 23% had a structured framework for measuring the return. That gap is a business problem — and it’s fixable … Read more
Guy Sheetrit
Wix has closed many of its legacy SEO gaps, but significant technical limitations remain in 2026. This honest assessment covers what’s improved, what still constrains rankings, and the practical workarounds every Wix SEO needs to know.
Guy Sheetrit
The SSR vs. static generation debate has been running for years, but 2026 changed the stakes. AI Overviews, Perplexity, and other AI search systems that crawl and cite web content have rendering requirements that are more strict than Google’s traditional crawler. The choice of rendering architecture now directly impacts not just Core Web Vitals and … Read more
Guy Sheetrit
The SSR vs. static generation debate has been running for years, but 2026 changed the stakes. AI Overviews, Perplexity, and other AI search systems that crawl and cite web content have rendering requirements that are more strict than Google’s traditional crawler. The choice of rendering architecture now directly impacts not just Core Web Vitals and … Read more
Guy Sheetrit
Most SEOs use ‘crawl budget’ and ‘index budget’ interchangeably—a costly mistake. This complete guide explains the critical distinction between the two concepts and provides actionable strategies to optimize both for maximum search visibility.
Guy Sheetrit
Based on our most successful results and relationships, we looked at what we did differently than others and discovered basic, simple commonalities in design and development between these diverse organizations.
These principles, when acted on, ultimately revealed themselves on our clients' bottom line. We believe that to withhold these revelations would be of the highest disservice to the health and strength of the businesses we're championing with our apps.
While these principles are basic and simple, they may not be easy for everyone. We've discovered not every business is prepared to or at the point where we can trust them to achieve their goals. What we do know is if an organization is prepared to dance within these principles, we have no doubt that we can win it together.