November 27, 2017 Ecommerce
Before anything, here are some facts and stats that help explain why pricing could be the single biggest success enabler for your e-store sales. Price is considered the most important...
November 27, 2017 SEO
November 13, 2017 Advanced SEO Techniques
Chances are this is the first time you’re reading about TF-IDF. It’s been a key component of Google’s search algorithms for some time now, and could be one of the crucial factors impacting your website’s rankings on SERPs. Let’s tell you more on how it’s calculated, what insight it can provide to content creators and content marketers, and the best...
November 7, 2017 Local SEO
Local results appear to people who search for organizations and places nearby their location. They appear in various places across Maps and Search. Having accurate and updated business related information in Google My Business will help in improving your business existence in local search. Here are 8 factors to rank higher on Google local: 1- Enter Complete (NAP) Data (NAP...
November 6, 2017 Business advice
Creating a successful brand identity is not a one day task. It takes years of effort to reach the minds and hearts of customers. Most of the successful brands have some characteristics in common like complete understanding of the target audience, uniqueness of the USP, passion to do something, consistency in delivering brand promise, knowledge of the existing competition and...
October 31, 2017 Online marketing
Want your business to succeed? Then you’ve got to rise above the competition and improve your user experience. And a big part of user experience is real-time communication. 51 percent of people expect businesses to respond to their queries 24 X 7, as per the results of a survey. Chatbots present a fast, programmable, and effective solution – one you...
October 24, 2017 Content Marketing, SEO
Content marketing is evolving and businesses are constantly increasing the budget to reach more customers and generate extra leads. Every minute, 1440 WordPress blogs are published, and 500 hours of content are uploaded to YouTube. These are huge numbers that businesses needs to capitalize upon. Here are top 6 tools that will help you to produce effective content in less...
October 21, 2017 Content Marketing
Content marketers don’t have it easy; they start their day with a 20 item to-do list, do it all, and end with another similar list. Then, there are many campaigns running in parallel, people to coordinate with and manage, and upcoming strategies to leverage. An 80 hour work week might not have been the reason you decided to make content...
