November 13, 2017 Advanced SEO Techniques
Chances are this is the first time you’re reading about TF-IDF. It’s been a key component of Google’s search algorithms for some time now, and could be one of the...
November 7, 2017 Local SEO
October 31, 2017 Online marketing
Want your business to succeed? Then you’ve got to rise above the competition and improve your user experience. And a big part of user experience is real-time communication. 51 percent of people expect businesses to respond to their queries 24 X 7, as per the results of a survey. Chatbots present a fast, programmable, and effective solution – one you...
October 24, 2017 Content Marketing, SEO
Content marketing is evolving and businesses are constantly increasing the budget to reach more customers and generate extra leads. Every minute, 1440 WordPress blogs are published, and 500 hours of content are uploaded to YouTube. These are huge numbers that businesses needs to capitalize upon. Here are top 6 tools that will help you to produce effective content in less...
October 21, 2017 Content Marketing
Content marketers don’t have it easy; they start their day with a 20 item to-do list, do it all, and end with another similar list. Then, there are many campaigns running in parallel, people to coordinate with and manage, and upcoming strategies to leverage. An 80 hour work week might not have been the reason you decided to make content...
October 19, 2017 Email Marketing, Online marketing
Email marketing continues to grow as one of the most effective channels of online marketing. The 2016 annual email marketing report suggests that emails provide a 4400% ROI and $44 for every dollar spent. With such huge potential in gaining new customers for your business, you should keep emails as number 1 tactic for online lead generation. The effectiveness of...
October 18, 2017 Ecommerce
Your customer is going to make a purchase decision based on two basic factors. The first is the quality of the product and the second is the pricing. Millennial audiences are much smarter and they always compare prices before they click on the buy button. You will make the worst decision of your life if you believe that your customers...
October 16, 2017 Online marketing, search engine optimization, SEO, SEO Basics
Chances are you landed on this page in your hunt for a guide to help you with your first site-wide SEO audit. Congratulations; because it’s almost certain that your website’s SEO score will be much better when you’re done with the audit. Doing the audit, however, can be tricky, purely because there could be so much you’d want to do!...
