Government agencies and public sector organizations are losing the AI search narrative. This guide shows how to build AI citation authority on policy content so your organization appears when citizens and journalists ask AI about the topics you govern.
Guy Sheetrit
AI crawlers are rewriting the rules of search visibility. GPTBot, Google-Extended, PerplexityBot, Anthropic-AI — these bots don’t just index your pages, they interpret them, extract facts, and decide whether your brand deserves a citation in the next AI-generated answer. If you’re not actively managing AI search crawler access, you’re handing that decision entirely to the … Read more
Guy Sheetrit
Why GEO Needs Its Own Testing Framework In traditional SEO, A/B testing content changes is well-established: update a meta description, monitor CTR changes in Google Search Console. Adjust a title tag, measure ranking movement over 2–4 weeks. The feedback loop is reasonably fast and the metrics are clear. Generative Engine Optimization (GEO) needs a fundamentally … Read more
Guy Sheetrit
Why Most Creator Brand Deals Fail — And What the Best Ones Do Differently The creator economy is projected to reach $480 billion by 2027, according to Goldman Sachs Research. Yet brands report that fewer than 30% of creator partnerships meet their performance targets. The gap isn’t a creator quality problem — it’s a deal … Read more
Guy Sheetrit
The Fine-Tuning Decision: When Generic Models Stop Being Enough Every marketing team using AI tools eventually hits the same wall: generic models do generic work. They don’t know your brand voice, your product’s specific value propositions, your industry jargon, or your audience’s specific concerns. You spend more time editing AI output than you’d spend writing … Read more
Guy Sheetrit
The Case for Automated Technical SEO Audits at Scale Managing the technical health of a single website is challenging enough. Managing 100 is a fundamentally different operational problem — one that manual processes simply cannot solve at the required frequency. Technical issues that take a week to surface in a manual audit can cost a … Read more
Guy Sheetrit
Why Model Distillation Is the Next Frontier of GEO Most brands obsess over ranking in large AI models like GPT-4, Claude, and Gemini. But a rapidly expanding category of AI — smaller, faster, on-device models — is now handling billions of queries daily. These models run inside mobile assistants, browser plugins, customer service chatbots, and … Read more
Guy Sheetrit
A managing partner at a mid-sized litigation firm recently described a pattern their intake team had started noticing: prospective clients arriving pre-briefed. Not just having done basic Google research, but having conducted structured legal research conversations with ChatGPT and Perplexity, generating questions about statute of limitations, burden of proof, and damages calculations — and sometimes … Read more
Guy Sheetrit
Most marketing analytics focus obsessively on the final conversion event — the purchase, the form submission, the subscription. This is understandable: that’s where money changes hands. But this focus on macro-conversions creates a massive blind spot. By the time a user reaches the macro-conversion event, you’ve already won or lost them based on what happened … Read more
Guy Sheetrit
The hunger for training data is one of AI’s most persistent bottlenecks. Building a custom AI model for your business — a customer service classifier, a document extraction engine, a recommendation system — requires labeled data at scale. But real user data comes with baggage: privacy regulations, collection costs, labeling overhead, and the ethical complexity … Read more
Guy Sheetrit
Based on our most successful results and relationships, we looked at what we did differently than others and discovered basic, simple commonalities in design and development between these diverse organizations.
These principles, when acted on, ultimately revealed themselves on our clients' bottom line. We believe that to withhold these revelations would be of the highest disservice to the health and strength of the businesses we're championing with our apps.
While these principles are basic and simple, they may not be easy for everyone. We've discovered not every business is prepared to or at the point where we can trust them to achieve their goals. What we do know is if an organization is prepared to dance within these principles, we have no doubt that we can win it together.