Technical SEO has a reputation problem inside most organizations. It’s seen as a reactive function — the team you call when something breaks, or the checklist you run before a site launch. This framing consistently leads to under-resourced SEO teams, ignored recommendations, and preventable traffic losses. There’s a better model: treating technical SEO as an … Read more
Guy Sheetrit
Breaking news has always been a race. The publisher who gets accurate information online first wins the audience. In 2026, there’s a new competitor in that race: AI systems that synthesize dozens of sources into a single real-time summary and then cite — or don’t cite — your publication. This guide shows news publishers exactly … Read more
Guy Sheetrit
What causes brands to be excluded, misrepresented, or negatively cited in AI search — and the content, entity, and technical fixes to reverse these signals.
Guy Sheetrit
Ghost commerce generates revenue through social media and AI search without traditional landing pages. Learn the model, the platforms, and how to build sustainable ghost commerce income.
Guy Sheetrit
How to build and deploy AI agent frameworks for marketing automation — from campaign execution bots to multi-agent content pipelines. Tools, architecture, and real-world examples.
Guy Sheetrit
Dynamic rendering serves pre-rendered HTML to crawlers and JavaScript to users. Learn when it’s the right JavaScript SEO solution and how to implement it correctly.
Guy Sheetrit
How to optimize podcast and audio content for generative AI citations. Transcript SEO, structured data for audio, and getting AI tools to surface your podcast content.
Guy Sheetrit
The complete schema markup guide for 2026 — which schema types are essential, which are overrated, and how to implement them for rich results and AI citations.
Guy Sheetrit
How to apply prompt engineering principles to your content strategy to influence how AI systems like ChatGPT, Gemini, and Perplexity describe and recommend your brand.
Guy Sheetrit
Stop chasing vanity metrics. This is the social media strategy framework that ties content and engagement directly to pipeline, leads, and revenue.
Guy Sheetrit
Based on our most successful results and relationships, we looked at what we did differently than others and discovered basic, simple commonalities in design and development between these diverse organizations.
These principles, when acted on, ultimately revealed themselves on our clients' bottom line. We believe that to withhold these revelations would be of the highest disservice to the health and strength of the businesses we're championing with our apps.
While these principles are basic and simple, they may not be easy for everyone. We've discovered not every business is prepared to or at the point where we can trust them to achieve their goals. What we do know is if an organization is prepared to dance within these principles, we have no doubt that we can win it together.