By Guy Sheetrit, CEO of Over The Top SEO The SEO Opportunity and Risk of Progressive Web Apps Progressive Web Apps (PWAs) represent a compelling architectural choice for businesses seeking native app-like user experiences delivered through the web. The potential benefits are real: offline functionality, push notifications, installability, and the performance characteristics of single-page applications. … Read more
By Guy Sheetrit, CEO of Over The Top SEO Why Multi-Language GEO Is a Strategic Priority in 2026 The global AI search market is not English-first — it is English-heavy but rapidly diversifying. Google AI Overviews has launched in over 40 languages as of Q2 2026. Perplexity supports 27 languages. ChatGPT’s multilingual capabilities now extend … Read more
By Guy Sheetrit, CEO of Over The Top SEO The GEO Measurement Problem Traditional SEO has Google Search Console — a free, authoritative data source that shows exactly how many impressions, clicks, and ranking positions your content achieves in Google Search. GEO has no equivalent. There is no “AI Search Console” that aggregates citation data … Read more
Category : Online marketing
Marketing Automation vs AI Marketing: What’s the Difference and What Do You Need?
By Guy Sheetrit, CEO of Over The Top SEO Two Distinct Technologies, Often Confused Marketing automation and AI marketing are frequently used interchangeably in vendor marketing, but they describe fundamentally different technological approaches with different use cases, ROI profiles, and implementation requirements. Understanding the distinction is increasingly important as marketing budgets face pressure to justify … Read more
By Guy Sheetrit, CEO of Over The Top SEO The Marketing Automation Platform Landscape in 2026 Make (formerly Integromat), Zapier, and n8n collectively power the automation infrastructure for an estimated 4.5 million businesses worldwide, according to their combined published user counts as of Q1 2026. For marketing teams, these platforms have become essential infrastructure — … Read more
Category : Advanced SEO Techniques
CDN Configuration for SEO: How Content Delivery Networks Affect Rankings
By Guy Sheetrit, CEO of Over The Top SEO How CDNs Interact with Search Engine Crawling and Indexing A Content Delivery Network (CDN) sits between your origin server and your users — and by extension, between your origin server and search engine crawlers. Every time Googlebot, Bingbot, or any other crawler requests a page from … Read more
By Guy Sheetrit, CEO of Over The Top SEO Why Wikipedia Dominates AI Search (And Where Its Weaknesses Are) Wikipedia is the single most-cited source across all major AI search engines. An analysis by Perplexity AI’s research team found that Wikipedia appears in roughly 38% of all AI-generated responses to factual queries — a citation … Read more
By Guy Sheetrit, CEO of Over The Top SEO Video in the AI Search Era Video has long been the engagement king of digital content — but until recently, it was largely opaque to AI search systems. Text can be indexed and cited. Audio and video require interpretation. That gap is closing fast. Google’s multimodal … Read more
Category : Online marketing
Podcast Marketing Strategy: How to Use Podcasting for B2B Lead Generation
By Guy Sheetrit, CEO of Over The Top SEO Why B2B Podcasting Generates Higher-Quality Leads Than Most Digital Channels In an era of banner blindness, ad blocker adoption, and declining email open rates, audio is the anomaly: podcast listeners are engaged, voluntary, and highly qualified. Unlike social media scrollers who encounter content passively, podcast listeners … Read more
By Guy Sheetrit, CEO of Over The Top SEO The Customer Service AI Inflection Point Customer service is the AI use case with the most documented ROI in 2026. Unlike AI applications in creative or strategic domains where outcomes are harder to quantify, customer service AI delivers measurable results: ticket deflection rates, handle time reduction, … Read more