Google’s mobile-first indexing is now the universal standard — but many sites still fail its technical requirements. Here are the 2026 requirements, the most common mistakes, and how to fix them.
Guy Sheetrit
GEO is full of misconceptions. We debunk the 10 most dangerous myths about Generative Engine Optimization so you can stop wasting budget and start getting cited by AI search engines.
Guy Sheetrit
Content Authority Signals: What Makes AI Engines Trust Your Content When ChatGPT answers a question about your industry, it doesn’t cite content randomly. It cites content it “trusts” — content that exhibits the signals large language models have learned to associate with accuracy, credibility, and authoritative expertise. Understanding these content authority signals for AI trust … Read more
Guy Sheetrit
Podcast Marketing Strategy: How to Use Podcasting for B2B Lead Generation There are over 4 million podcasts competing for listener attention. Most of them are not generating meaningful business results. The ones that are — the B2B podcasts quietly building pipeline, closing deals, and establishing category authority — share a common thread: they were built … Read more
Guy Sheetrit
AI Tools for Competitive Intelligence: Monitoring Competitors Automatically Competitive intelligence used to mean hiring analysts to manually track competitor websites, read industry publications, and compile reports that were outdated before they reached decision-makers. Today, AI has completely rewritten this playbook. Modern AI tools for competitive intelligence monitoring track hundreds of competitors across thousands of data … Read more
Guy Sheetrit
Pagination SEO: Best Practices for Numbered Pages and Infinite Scroll Pagination seems simple on the surface — just break content into pages, right? In practice, pagination is one of the most technically nuanced challenges in SEO. Done wrong, it siloes link equity, wastes crawl budget, creates duplicate content issues, and leaves valuable content invisible to … Read more
Guy Sheetrit
AI Brand Mentions: Tracking and Growing Presence in AI Conversations The search landscape has fundamentally shifted. Millions of people now bypass Google entirely, turning to ChatGPT, Gemini, Perplexity, and Claude to research products, compare services, and make purchasing decisions. In this new paradigm, the question isn’t just “do you rank on page one?” — it’s … Read more
Guy Sheetrit
Zero-click searches now account for over 60% of all Google queries. This guide explains how to optimise for visibility and brand impact even when users never leave the SERP.
Guy Sheetrit
A complete TikTok marketing guide for businesses in 2026 — how to build a brand presence, create content that performs, use TikTok ads effectively, and measure ROI on the platform redefining short-form media.
Guy Sheetrit
A comprehensive comparison of Make, Zapier, and n8n for AI-powered marketing automation — covering pricing, integrations, AI capabilities, and which platform wins for different team sizes and use cases.
Guy Sheetrit
Based on our most successful results and relationships, we looked at what we did differently than others and discovered basic, simple commonalities in design and development between these diverse organizations.
These principles, when acted on, ultimately revealed themselves on our clients' bottom line. We believe that to withhold these revelations would be of the highest disservice to the health and strength of the businesses we're championing with our apps.
While these principles are basic and simple, they may not be easy for everyone. We've discovered not every business is prepared to or at the point where we can trust them to achieve their goals. What we do know is if an organization is prepared to dance within these principles, we have no doubt that we can win it together.