The technical SEO guide to URL structure optimization: core principles, site architecture hierarchies, redirect best practices, pagination and faceted navigation management, international URL structures, and a full URL audit checklist.
Guy Sheetrit
Complete guide to GEO analytics in 2026: measurement frameworks, tracking tools (Otterly.ai, Profound, Semrush), query set construction, interpreting citation data, and building a reporting cadence that drives AI search visibility improvements.
Guy Sheetrit
Complete TikTok marketing guide for business in 2026: TikTok SEO, content formats (POV, tutorials, trending audio), B2B founder content, TikTok Shop for e-commerce, organic vs paid strategy, and creator partnerships.
Guy Sheetrit
Master AI-powered competitive intelligence in 2026: tools (Crayon, Klue, Semrush, Brand24), SERP monitoring, backlink alerts, pricing tracking, Make/n8n automation, and building custom AI competitor monitoring agents.
Guy Sheetrit
Complete guide to mobile-first indexing in 2026: Core Web Vitals requirements (LCP, CLS, INP), viewport configuration, JavaScript rendering issues, common mobile usability errors, and a full audit process using Search Console and Lighthouse.
Guy Sheetrit
Learn how to compete with Wikipedia in AI search results. Build topical authority, E-E-A-T signals, structured data, and citation-earning strategies that get your content cited by ChatGPT, Perplexity, and Google AI Overviews.
Guy Sheetrit
Master Account-Based Marketing in 2026: ICP definition, intent data from Bombora and G2, ABM tiers, LinkedIn tactics, sales-marketing alignment, and how to measure pipeline influence and deal velocity.
Guy Sheetrit
Make, Zapier, and n8n are the three leading automation platforms for marketing teams in 2026. Each takes a fundamentally different approach to workflow automation. This guide compares them on pricing, AI capabilities, technical flexibility, and the specific use cases where each platform wins.
Guy Sheetrit
Pagination creates duplicate content risks, crawl budget waste, and index confusion when implemented incorrectly. This guide covers the correct SEO approach for numbered pagination and infinite scroll across e-commerce category pages, blog archives, and search result listings.
Guy Sheetrit
AI search engines are increasingly surfacing video content in generated answers, but video requires specific optimization signals that text-first GEO strategies miss. This guide covers how to optimize video content for AI citation in search summaries through transcripts, structured metadata, and companion content.
Guy Sheetrit
Based on our most successful results and relationships, we looked at what we did differently than others and discovered basic, simple commonalities in design and development between these diverse organizations.
These principles, when acted on, ultimately revealed themselves on our clients' bottom line. We believe that to withhold these revelations would be of the highest disservice to the health and strength of the businesses we're championing with our apps.
While these principles are basic and simple, they may not be easy for everyone. We've discovered not every business is prepared to or at the point where we can trust them to achieve their goals. What we do know is if an organization is prepared to dance within these principles, we have no doubt that we can win it together.