CDNs improve site speed globally, but misconfigured CDNs can block crawlers, serve stale content to Googlebot, or create duplicate content issues. This guide covers CDN configuration best practices for SEO — including cache headers, bot handling, SSL, and common CDN mistakes that hurt rankings.
Guy Sheetrit
Wikipedia dominates AI search citations across nearly every topic. For brands and publishers who want to compete for AI-generated answers, understanding why Wikipedia wins — and building the same trust signals on your own content — is the highest-leverage GEO strategy available. This guide explains how to out-cite Wikipedia in your niche.
Guy Sheetrit
AI search summaries are increasingly citing video content — and brands with well-optimized video are appearing in AI answers for queries where only text content appeared before. This guide covers video GEO: how to optimize your video content for AI citation, the role of transcripts and structured data, and platform-specific strategies for YouTube and beyond.
Guy Sheetrit
Marketing automation and AI marketing are not the same thing — and conflating them leads to expensive mistakes. This guide clarifies the difference between rule-based marketing automation and AI-driven marketing, explains where each delivers ROI, and helps you decide what your stack actually needs.
Guy Sheetrit
AI voice cloning has moved from novelty to a legitimate marketing production tool — but the ethical and legal landscape is complex. This guide covers the legitimate marketing applications of AI voice cloning, the platforms worth using, compliance requirements, and what actually works versus what’s hype.
Guy Sheetrit
Lazy loading improves page speed but can destroy your image indexing if implemented incorrectly. This guide covers SEO-safe lazy loading practices for images, iframes, and JavaScript resources — including how Googlebot handles lazy loading and the common implementation mistakes that hurt rankings.
Guy Sheetrit
AI health search is transforming how patients and caregivers find medical information — and healthcare organizations face unique GEO challenges. This guide covers how to optimize medical content for AI health search citations, E-E-A-T requirements for YMYL health content, and the specific strategies that get healthcare brands cited in AI-generated health answers.
Guy Sheetrit
AI agents are beginning to conduct autonomous research, make purchases, and synthesize information on behalf of users — fundamentally changing the search landscape. This guide covers how agentic AI will reshape SEO by 2027 and what brands need to do now to remain visible in an agent-mediated search world.
Guy Sheetrit
Podcasting has become a serious B2B lead generation channel — not just a brand awareness play. This guide covers podcast marketing strategy for B2B brands: starting your own podcast, guesting on established shows, sponsorship strategy, and measuring podcast-driven pipeline.
Guy Sheetrit
Semrush has integrated AI across its platform — from ContentShake AI to AI-powered keyword research and site audit recommendations. This guide covers every Semrush AI feature, how to use them effectively, and how Semrush’s AI toolkit compares to Ahrefs and other SEO platforms in 2026.
Guy Sheetrit
Based on our most successful results and relationships, we looked at what we did differently than others and discovered basic, simple commonalities in design and development between these diverse organizations.
These principles, when acted on, ultimately revealed themselves on our clients' bottom line. We believe that to withhold these revelations would be of the highest disservice to the health and strength of the businesses we're championing with our apps.
While these principles are basic and simple, they may not be easy for everyone. We've discovered not every business is prepared to or at the point where we can trust them to achieve their goals. What we do know is if an organization is prepared to dance within these principles, we have no doubt that we can win it together.