Pagination SEO is one of the most mishandled technical SEO challenges. This guide covers numbered pagination, infinite scroll, load more buttons, rel=prev/next retirement, crawl budget implications, and the right approach for e-commerce and content sites in 2026.
Guy Sheetrit
Local GEO is the discipline of getting your business cited in AI-generated local search results across Google AI Overviews, Perplexity, and ChatGPT. This guide covers entity optimization, local schema, review signals, and AI citation strategies for local businesses.
Guy Sheetrit
There are two types of “AI email marketing” tools: tools that use AI to genuinely improve outcomes, and tools that slap “AI-powered” on their marketing because it sells. After the AI hype wave of 2023-2024, the market has matured enough that we can actually separate these categories with data. Some AI email features — specifically … Read more
Guy Sheetrit
The AI email marketing tool market has exploded — every ESP claims AI features, and dozens of standalone AI tools have entered the space. Most of it is noise. Send time optimization works. Predictive segmentation works. Some subject line AI works. The rest — “personalization” that’s just smarter merge tags, “AI insights” dashboards that tell … Read more
Guy Sheetrit
robots.txt is one of those files that most teams either ignore or get dangerously wrong. A one-line mistake in robots.txt can de-index your entire site. Misconfigured crawl directives on a large e-commerce site can cause Googlebot to waste its crawl budget on thousands of low-value filter pages while your actual product pages wait weeks for … Read more
Guy Sheetrit
A misconfigured robots.txt file is one of the most common — and costly — technical SEO mistakes on large websites. I’ve audited enterprise sites that accidentally blocked critical product categories and entire subdirectories through overly broad Disallow rules. Conversely, I’ve seen sites wasting crawl budget on pagination, internal search results, and admin paths that should … Read more
Guy Sheetrit
Email deliverability is the unsexy foundation that determines whether your email program makes money or burns budget. You can have brilliant subject lines, perfect segmentation, and compelling offers — but if your emails land in spam, none of it matters. In 2026, inbox placement has become significantly more complex: stricter authentication requirements from Google and … Read more
Guy Sheetrit
In 2024, Google and Yahoo changed email marketing permanently: bulk senders must have SPF, DKIM, and DMARC properly configured or their emails don’t reach the inbox. By 2026, this is table stakes. But authentication alone isn’t enough — inbox placement depends on a complex interplay of sender reputation, list quality, engagement metrics, and sending infrastructure. … Read more
Guy Sheetrit
Salesforce has been selling AI to enterprise buyers since 2016 — longer than most vendors have had an AI strategy. Einstein has evolved from a bolt-on prediction layer to a comprehensive AI platform spanning predictive analytics, generative AI, autonomous agents, and real-time personalization. The question every Salesforce customer (or prospect) needs answered honestly: does it … Read more
Guy Sheetrit
Salesforce spends billions marketing Einstein AI as the future of CRM intelligence. The pitch is compelling — AI-powered lead scoring, predictive analytics, automated workflows, and natural language interfaces layered on top of the world’s most widely used enterprise CRM. But the question enterprise buyers actually need answered isn’t “what does it do” — it’s “is … Read more
Guy Sheetrit
Based on our most successful results and relationships, we looked at what we did differently than others and discovered basic, simple commonalities in design and development between these diverse organizations.
These principles, when acted on, ultimately revealed themselves on our clients' bottom line. We believe that to withhold these revelations would be of the highest disservice to the health and strength of the businesses we're championing with our apps.
While these principles are basic and simple, they may not be easy for everyone. We've discovered not every business is prepared to or at the point where we can trust them to achieve their goals. What we do know is if an organization is prepared to dance within these principles, we have no doubt that we can win it together.