By Guy Sheetrit, CEO of Over The Top SEO How CDNs Interact with Search Engine Crawling and Indexing A Content Delivery Network (CDN) sits between your origin server and your users — and by extension, between your origin server and search engine crawlers. Every time Googlebot, Bingbot, or any other crawler requests a page from … Read more
Guy Sheetrit
By Guy Sheetrit, CEO of Over The Top SEO Why Wikipedia Dominates AI Search (And Where Its Weaknesses Are) Wikipedia is the single most-cited source across all major AI search engines. An analysis by Perplexity AI’s research team found that Wikipedia appears in roughly 38% of all AI-generated responses to factual queries — a citation … Read more
Guy Sheetrit
By Guy Sheetrit, CEO of Over The Top SEO Video in the AI Search Era Video has long been the engagement king of digital content — but until recently, it was largely opaque to AI search systems. Text can be indexed and cited. Audio and video require interpretation. That gap is closing fast. Google’s multimodal … Read more
Guy Sheetrit
By Guy Sheetrit, CEO of Over The Top SEO Why B2B Podcasting Generates Higher-Quality Leads Than Most Digital Channels In an era of banner blindness, ad blocker adoption, and declining email open rates, audio is the anomaly: podcast listeners are engaged, voluntary, and highly qualified. Unlike social media scrollers who encounter content passively, podcast listeners … Read more
Guy Sheetrit
By Guy Sheetrit, CEO of Over The Top SEO The Customer Service AI Inflection Point Customer service is the AI use case with the most documented ROI in 2026. Unlike AI applications in creative or strategic domains where outcomes are harder to quantify, customer service AI delivers measurable results: ticket deflection rates, handle time reduction, … Read more
Guy Sheetrit
By Guy Sheetrit, CEO of Over The Top SEO The SEO Problem with Pagination Pagination creates a set of interrelated challenges that affect nearly every aspect of technical SEO: crawl budget, duplicate content, link equity distribution, and content discoverability. For large e-commerce sites with thousands of category pages, or news publishers with decades of archived … Read more
Guy Sheetrit
By Guy Sheetrit, CEO of Over The Top SEO Why Healthcare Content Faces Unique GEO Challenges Healthcare is the highest-stakes category in AI search. When a user asks ChatGPT, Perplexity, or Google AI Overviews about symptoms, treatments, medications, or medical procedures, the AI engine applies its most conservative citation criteria — because the consequences of … Read more
Guy Sheetrit
Explore how AI agents are transforming search by 2027: agentic search behaviors, autonomous decision-making, llms.txt, and what SEO strategies remain effective in the AI agent era.
Guy Sheetrit
Master marketing attribution in 2026: compare last-click, linear, time-decay, and data-driven models. Learn to implement accurate multi-touch attribution across all channels with the right tools.
Guy Sheetrit
Learn how to use Runway ML’s Gen-4 to create professional marketing video content without a production team. Practical workflows for product videos, social content, and ad creative at scale.
Guy Sheetrit
Based on our most successful results and relationships, we looked at what we did differently than others and discovered basic, simple commonalities in design and development between these diverse organizations.
These principles, when acted on, ultimately revealed themselves on our clients' bottom line. We believe that to withhold these revelations would be of the highest disservice to the health and strength of the businesses we're championing with our apps.
While these principles are basic and simple, they may not be easy for everyone. We've discovered not every business is prepared to or at the point where we can trust them to achieve their goals. What we do know is if an organization is prepared to dance within these principles, we have no doubt that we can win it together.