Every marketing investment needs a business case. GEO is no different — and right now, most companies running AI search optimization have no idea whether it’s working. They’re publishing content, crossing their fingers, and hoping AI engines pick it up. That’s not a strategy. That’s a prayer. This guide gives you the frameworks, metrics, and … Read more
Guy Sheetrit
Generative Engine Optimisation is no longer theoretical. Brands that began building AI citation authority in 2024 and 2025 are now seeing measurable traffic from Perplexity, ChatGPT, and Google’s AI Overviews. Brands that didn’t are asking the same question: “How far behind are we?” This report aggregates benchmark data from over 1,000 GEO campaigns managed by … Read more
Guy Sheetrit
Learn how to track and grow your brand’s presence in AI-generated conversations across ChatGPT, Gemini, Perplexity, and beyond.
Guy Sheetrit
The mathematics of enterprise sales is brutal: a handful of massive deals move the revenue needle more than hundreds of mid-market wins. Yet most B2B marketing programs optimise for lead volume — a metric that has essentially nothing to do with enterprise deal velocity. Account-Based Marketing was built specifically to fix this misalignment. By flipping … Read more
Guy Sheetrit
Modern search ranking is fundamentally a language problem. When someone types “best way to fix crawl budget issues” into Google, the search engine isn’t looking for pages that contain those exact words — it’s trying to understand what the person actually needs and find content that genuinely satisfies that need. Natural Language Processing is the … Read more
Guy Sheetrit
Link building has been declared dead approximately seventeen times in the past decade. It isn’t dead. But the version of link building that worked in 2015 — or even 2022 — is completely unrecognisable compared to what drives results today. The gap between effective and ineffective link building has never been wider. Brands still running … Read more
Guy Sheetrit
The era of AI search has created a new currency in digital marketing: proprietary data. While the race to publish AI-optimised content intensifies, the brands winning citations from ChatGPT, Perplexity, Google’s AI Overviews, and Claude share one common asset — they own information that no one else has. This is the core insight behind AI … Read more
Guy Sheetrit
Most SEO “testing” isn’t testing at all. It’s educated guessing backed by gut feeling and selective data cherry-picking. A content writer recommends rewriting the H1 because “it sounds more compelling.” A developer suggests lazy loading images because “it should help speed.” An SEO manager changes the meta description and declares victory when rankings improve the … Read more
Guy Sheetrit
SEO agencies spent two decades learning how to price their services. Monthly retainers, project fees, performance-based contracts — the models evolved, benchmarks stabilized, and clients developed baseline expectations. GEO is different. There’s no established pricing convention, clients don’t know what GEO is worth, and agencies are either leaving money on the table by undercharging or … Read more
Guy Sheetrit
Most content teams are producing the same amount of work as they were five years ago while the demand for content has multiplied tenfold. The math doesn’t work. You cannot outproduce the content economy by simply writing more blog posts. The only sustainable path forward is a content repurposing strategy that extracts maximum value from … Read more
Guy Sheetrit
Based on our most successful results and relationships, we looked at what we did differently than others and discovered basic, simple commonalities in design and development between these diverse organizations.
These principles, when acted on, ultimately revealed themselves on our clients' bottom line. We believe that to withhold these revelations would be of the highest disservice to the health and strength of the businesses we're championing with our apps.
While these principles are basic and simple, they may not be easy for everyone. We've discovered not every business is prepared to or at the point where we can trust them to achieve their goals. What we do know is if an organization is prepared to dance within these principles, we have no doubt that we can win it together.