The definitive 2026 technical guide to site speed optimization—Core Web Vitals, INP, server infrastructure, image delivery, and the performance tactics that move rankings.
Guy Sheetrit
How to apply Generative Engine Optimization to product pages so AI shopping assistants like ChatGPT, Perplexity, and Google Gemini recommend your products.
Guy Sheetrit
How to get your brand mentioned and cited by ChatGPT, Perplexity, Gemini, and other LLMs. The GEO playbook for AI brand visibility in 2026.
Guy Sheetrit
The complete video marketing strategy guide for 2026: platform priorities, short-form vs long-form decisions, AI video tools, distribution, and ROI measurement.
Guy Sheetrit
An expert roundup of predictions for the future of search in 2027 and beyond, featuring insights from leading SEO professionals, AI researchers, and digital marketing strategists on AI search, GEO, and the evolving search landscape.
Guy Sheetrit
How AI tools are transforming keyword research in 2026—from Perplexity and ChatGPT to AI-native SEO platforms. What works, what doesn’t, and how to combine AI with traditional tools.
Guy Sheetrit
The complete technical guide to hreflang implementation for multi-language and multi-regional websites. Avoid the common mistakes that kill international rankings.
Guy Sheetrit
Learn how to craft conversational content that AI chatbots like ChatGPT, Perplexity, and Google Gemini will cite in their responses. The GEO playbook for 2026.
Guy Sheetrit
Expert guide to how to measure geo performance: metrics for ai-generated traffic and visibility. Strategies from Guy Sheetrit at Over The Top SEO.
Guy Sheetrit
GEO measurement is the hardest part of generative engine optimization. Learn how to track AI citations, measure brand visibility in AI answers, and connect GEO performance to business outcomes.
Guy Sheetrit
Based on our most successful results and relationships, we looked at what we did differently than others and discovered basic, simple commonalities in design and development between these diverse organizations.
These principles, when acted on, ultimately revealed themselves on our clients' bottom line. We believe that to withhold these revelations would be of the highest disservice to the health and strength of the businesses we're championing with our apps.
While these principles are basic and simple, they may not be easy for everyone. We've discovered not every business is prepared to or at the point where we can trust them to achieve their goals. What we do know is if an organization is prepared to dance within these principles, we have no doubt that we can win it together.