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Reviews play a crucial role in improving the visibility and reputation of your business on Google. Especially for local businesses, most of the top organic listings are occupied by sites having good business reviews. People always have a tendency to follow. Our actions are dependant on the actions of others. We believe the product or service to be good if...

The AMP Project was launched in 2015 by Google in order to improve the performance of the mobile web. AMP is an open source initiative that aims to drastically reduce the loading time of the web pages in order to build high-performing websites across all devices. The AMP framework consists of three components namely AMP HTML, AMP JavaScript for managing...

Having a high product ranking on Amazon is a great way to expand your sales. Improving your product positioning using Amazon SEO gets you in front of your customers and increases the chances of generating more revenue. Amazon uses an algorithm to rank the products and this algorithm is known by the name A9. As a seller, you need to...

Chances are this is the first time you’re reading about TF-IDF. It’s been a key component of Google’s search algorithms for some time now, and could be one of the crucial factors impacting your website’s rankings on SERPs. Let’s tell you more on how it’s calculated, what insight it can provide to content creators and content marketers, and the best...

SEO Security What is SEO security? SEO security is the use of SEO metrics to identify flaws in a site’s security, to act to solve those issues, and to monitor site activity with security in mind. Good SEO practitioners follow security news closely and should increase their clients’ site security by a significant factor. They’re best-placed to notice unusual activity...

SEO Rank Checker What Is The Best Search Engine Rank Checker Tool? If you are serious about delivering great results for your clients, then you are going to have to invest in some excellent quality tools. There are many tools available on the market, and new pieces of software are launched on an almost daily basis it would seem. Personally,...