If you want your business to succeed, you need to have effective chatbot marketing strategies. Chatbots can help you rise above the competition and improve your user experience by providing real-time communication. 51 per cent of people expect businesses to respond to their queries 24 X 7, as per the results of a survey. Chatbots … Read more
Category : Email Marketing , Online marketing
The Definitive Guide to Create Better Email Subject Lines
Email marketing continues to grow as one of the most effective channels of online marketing. The 2016 annual email marketing report suggests that emails provide a 4400% ROI and $44 for every dollar spent. With such huge potential in gaining new customers for your business, you should keep emails as the number 1 tactic for … Read more
Category : Online marketing , search engine optimization , SEO , SEO Basics
Conducting an SEO Audit From Scratch
Chances are you landed on this page in your hunt for a guide to help you with your first site-wide SEO audit. Congratulations; because it’s almost certain that your website’s SEO score will be much better when you’re done with the audit. Doing the audit, however, can be tricky, purely because there could be so … Read more
The common understanding of web spamming is limited; everyone knows it’s a problem, but only a few realize the depth to. The problem of spamming has spread. Google’s webspam report reveals what’s hidden about webspam, explains the kind of efforts it’s taking to keep spam out of users of Google search, and reinforces all that … Read more
Nowadays video content is gaining more and more traction on all online platforms due to its openness. A video is an extraordinary approach to conveying your message and providing a look at the culture. Identity of your company. For a deeper dive, explore our guide on Content Readability Scorer. Making engaging video content will make … Read more
Category : Advanced SEO Techniques , Business advice , Online marketing , SEO
SEO Security – Cybersecurity From An SEO Perspective
Table of Contents toggle what is seo security? donald trump, krishna, and cybersecurity why should seo providers get into infosec? user experience and website failure predators on the savannah: threats to a website the effects of hacking where should sme defense start? will users be willing to invest in cybersecurity? what do cybercriminals want? how … Read more
Category : Business advice , Online marketing
Fake News, Facebook and the Devastating Effect on User Experience
Over the last twelve months, hundreds of fake news sites have sprouted, and they all have a few things in common. They all target the US political arena, and many of them have been traced back to teenage owners in Macedonia. A few months ago when the country was smack in the middle of elections, … Read more
Competitor analysis is an important part of SEO. It involves looking at the strategies and tactics of your competitors and using them to inform your own strategy. Competitor analysis can help you identify areas where you can improve your own SEO efforts, such as finding keywords that your competitors are targeting, understanding their content strategy,. … Read more
We’ve talked at length about the future of SEO Strategy and current best practices, but what of the past? Looking back at the history and progression of this craft can be extremely valuable. It serves both for having a reference and helping to predict the next movements of modern search engine giants. For a deeper … Read more
Category : Brand development , Business advice , Online marketing , SEO Experts
SEO Freelancer Mistakes – What Not to Tell a Client
Managing expectations is a big part of SEO freelancing. Clients want a consistent and reliable (repeatable!) experience and for good reason – a good SEO freelancer doesn´t come cheap. We’ve spoken at length about the nature of SEO in that it is a changing and rapidly evolving subset of marketing. This is all easily understood … Read more









