Move beyond likes and follower counts. Learn how to calculate genuine influencer marketing ROI using attribution models, trackable links, and revenue-based measurement frameworks.
Guy Sheetrit
Comprehensive guide to conversion rate optimization CRO testing — practical strategies, expert insights, and actionable steps for 2026.
Guy Sheetrit
Most CRO advice is either too abstract (“improve the user experience!”) or too tactical without context (“add more trust badges!”). Neither moves revenue. What follows is different. These are 25 tactics drawn from 500+ A/B tests, multivariate experiments, and CRO audits across SaaS products, e-commerce stores, and B2B lead generation sites. Each tactic has the … Read more
Guy Sheetrit
In 2026, email deliverability has never been more challenging — or more consequential. Gmail and Yahoo! Mail’s 2024 bulk sender requirements made email authentication mandatory for all senders. Spam complaint thresholds are now enforced with real-time filtering. And AI-powered inbox algorithms are getting better at distinguishing genuinely valuable emails from promotional noise. This guide covers … Read more
Guy Sheetrit
Comprehensive guide to LinkedIn marketing B2B lead generation 2026 — practical strategies, expert insights, and actionable implementation steps for 2026. Learn exactly what works with AI search in today’s landscape.
Guy Sheetrit
LinkedIn Marketing Strategy: Generating B2B Leads Without Cold Outreach Every B2B marketing team I talk to has the same LinkedIn problem: they know their buyers are there, but converting those eyeballs into qualified leads feels like pushing water uphill. Their feed is either dead or filled with engagement-bait content that generates likes but zero pipeline. … Read more
Guy Sheetrit
Comprehensive guide to video marketing strategy 2026 — practical strategies, expert insights, and actionable implementation steps for 2026. Learn exactly what works with AI search in today’s landscape.
Guy Sheetrit
When most marketers think about AI models for business, OpenAI and Google dominate the conversation. But a third contender has been quietly building one of the most technically impressive model families available for commercial deployment: Mistral AI. The French AI company founded in 2023 by former DeepMind and Meta researchers has produced models that rival … Read more
Guy Sheetrit
Delivering region-specific content — localized copy, currency, language, compliance notices, pricing, and product availability — without fragmenting your domain into dozens of subdomains or country-code directories is one of the more elegant technical challenges in modern web infrastructure. A well-designed content dispatch strategy lets you maintain a unified domain architecture while serving precisely the right … Read more
Guy Sheetrit
If you’ve implemented a solid Generative Engine Optimization (GEO) strategy but your rankings in AI-powered search results still haven’t moved after weeks of work, you’re not alone — and you’re probably not doing anything wrong. AI search indexing latency is one of the least-discussed but most significant challenges in modern GEO, affecting how quickly structural … Read more
Guy Sheetrit