Contents toggle table of contents how google ads changed in 2025–2026: what every advertiser needs to know campaign architecture that maximizes google ads roi smart bidding strategies that actually deliver in 2026 first-party data: building your 2026 competitive advantage performance max: the configuration that makes it work measurement and attribution: the foundation everything else depends … Read more
Guy Sheetrit
Third-party cookies are effectively dead for most practical purposes — phased out by Safari and Firefox years ago, and Chrome’. S evolving privacy model has significantly reduced their utility even where they nominally persist. The attribution models that most marketing teams built their entire analytics stack on no longer function as designed. The good news: … Read more
Guy Sheetrit
Stop posting and praying. This framework shows how to build a social media strategy that actually generates revenue in 2026.
Guy Sheetrit
Contents Toggle Table of Contents Why Most Influencer ROI Reporting Is Fiction Metrics That Actually Matter vs Vanity Metrics Building an Attribution Framework That Works ROI by Influencer Tier: The Data Campaign Structure for Accurate Measurement Influencer Fraud: What It Costs You. How to Detect It Cutting What Doesn’t Work: The Optimization Framework Influencer Marketing … Read more
Guy Sheetrit
Most marketing teams get this calculation wrong. Here’s the framework we use with clients to determine the optimal budget split between PPC and SEO for maximum blended ROI.
Guy Sheetrit
Most executives who “do content marketing” produce corporate speak wrapped in a LinkedIn post. Safe. Forgettable. Utterly useless for building real authority. Meanwhile, the executives who actually dominate their industries—the ones journalists call first, the ones who get invited to speak at conferences, the ones who attract talent. Investors without trying—are doing something fundamentally different. … Read more
Guy Sheetrit
B2B brand building requires a different approach than consumer marketing. Heres how to establish authority and dominate your niche.
Guy Sheetrit
The death of third-party cookies forces marketers to rethink attribution. Learn what works in 2026 and beyond.
Guy Sheetrit
Most brands are measuring influencer marketing ROI completely wrong. We analyzed 200 campaigns to find what actually drives revenue versus what just looks good in reports.
Guy Sheetrit
Most marketing teams operate with a fundamental blind spot: they optimize for transactions instead of relationships. They measure clicks, conversions, and cost per acquisition—but rarely calculate what each customer is actually worth over time. Customer Lifetime Value (CLV) bridges this gap, revealing the true return on your marketing investment. When applied correctly, CLV transforms every … Read more
Guy Sheetrit