Table of Contents toggle what is seo security? donald trump, krishna, and cybersecurity why should seo providers get into infosec? user experience and website failure predators on the savannah: threats to a website the effects of hacking where should sme defense start? will users be willing to invest in cybersecurity? what do cybercriminals want? how … Read more
Guy Sheetrit
Over the last twelve months, hundreds of fake news sites have sprouted, and they all have a few things in common. They all target the US political arena, and many of them have been traced back to teenage owners in Macedonia. A few months ago when the country was smack in the middle of elections, … Read more
Guy Sheetrit
Competitor analysis is an important part of SEO. It involves looking at the strategies and tactics of your competitors and using them to inform your own strategy. Competitor analysis can help you identify areas where you can improve your own SEO efforts, such as finding keywords that your competitors are targeting, understanding their content strategy,. … Read more
Guy Sheetrit
We’ve talked at length about the future of SEO Strategy and current best practices, but what of the past? Looking back at the history and progression of this craft can be extremely valuable. It serves both for having a reference and helping to predict the next movements of modern search engine giants. For a deeper … Read more
Guy Sheetrit
Managing expectations is a big part of SEO freelancing. Clients want a consistent and reliable (repeatable!) experience and for good reason – a good SEO freelancer doesn´t come cheap. We’ve spoken at length about the nature of SEO in that it is a changing and rapidly evolving subset of marketing. This is all easily understood … Read more
Guy Sheetrit
Social media and SEO are becoming increasingly entwined and relevant to each other. While it was previously the case that these two areas were separate and did not have popular overlap the increase in the number of social media platforms. The spread of their use has pushed these two areas together. It is now the … Read more
Guy Sheetrit
Today we’ll be going over how and why to incorporate the Bing Search Engine into your overall marketing strategy, and whether this search site merits attention. For a deeper dive, explore our guide on Voice Search SEO. It’s fair to say that as time goes on, more and more channels are made available to marketers. It can … Read more
Guy Sheetrit
Refining and updating your SEO techniques is the name of the game if you want to stay competitive. Today we’ll go over five Google AdWords tweaks you can use to optimize your campaigns. These are by no means outlandish advanced techniques. They are instead helpful tips on the basics to ensure that you aren’t making any … Read more
Guy Sheetrit
There’s an elephant in the room, but no one wants to talk about it. The internet landscape is vast and varied but still dominated by the giant that is Google. For a deeper dive, explore our guide on Important Google Next Responsive. We’ll talk today about keyword referrals and Google’s actions to control information. Especially information … Read more
Guy Sheetrit
Key Performance Indicators Track essential metrics for success: Engagement rates: Industry averages provide baselines for comparison Conversion rates: Understand typical performance by channel and industry Cost metrics: Compare cost-per-acquisition and cost-per-engagement Growth rates: Benchmark audience and revenue growth against industry Performance Optimization Use benchmarks to drive improvement: Identify underperforming areas requiring attention Set realistic targets … Read more
Guy Sheetrit