Visualize your redirect chains, identify SEO-damaging issues like redirect loops, too many hops, and mixed HTTP/HTTPS redirects.
Enter each URL in the chain in order. Select the redirect type for each hop (except the final destination).
A redirect chain occurs when a URL redirects to another URL that itself redirects to yet another URL — creating a chain of multiple hops before reaching the final destination. While a single redirect is often necessary and harmless, chains of 3 or more redirects create significant SEO and user experience problems.
Every redirect in a chain adds latency, dilutes “link juice” (PageRank), and increases the risk of crawler errors. Google’s John Mueller has stated that while Googlebot can follow redirect chains, it’s strongly recommended to keep them to a minimum for best crawling efficiency.
301 (Permanent Redirect) — The gold standard for SEO. Passes approximately 99% of link equity. Use when permanently moving a page.
302 (Temporary Redirect) — Tells search engines the move is temporary. Does NOT reliably pass link equity. Avoid for permanent moves as it can confuse crawlers.
Meta Refresh — Client-side redirect. Very poor for SEO. Slow, unreliable, and passes no link equity.
Too Many Hops (3+): Google allocates a crawl budget per site. Long chains waste crawl budget and slow down page discovery. Users also experience slower load times.
Redirect Loops: URL A redirects to B which redirects back to A. Browsers show “too many redirects” errors. Crawlers give up entirely.
Mixed HTTP/HTTPS: Having HTTP redirect to HTTPS is correct. But having HTTPS redirect to HTTP loses SSL benefits and signals insecurity to Google.
Our technical SEO team will audit and fix every redirect chain, loop, and error on your website.
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